Director, Marketing Strategy & Performance

Salesforce - Seattle, WA

Full-time - Senior

Seattle, WA

Publishing Industries

About the position

Salesforce is seeking an experienced Director of Marketing Strategy & Planning to join its Global Field Marketing (GFM) organization. This role is pivotal in driving the strategic direction and planning processes for the GFM team, which is integral to the company's mission of inspiring the future of business through AI, data, and CRM. The Director will lead a high-impact team responsible for setting the foundations for annual, quarterly, and ongoing planning, measurement, forecasting, and goal setting. This position requires a collaborative and trusted business partner who can thrive in a fast-paced environment while maintaining high standards and simplicity in the go-to-market strategy. The Director will be responsible for connecting with business and product planning to understand company goals and identify key initiatives and priorities for the marketing organization. They will articulate and document a comprehensive marketing strategy that encompasses a full-funnel, integrated marketing view. This includes translating business strategies into annual marketing plans and reconciling data-driven inputs into strategic insights derived from various data sources, including budgets, performance data, and market intelligence. Additionally, the Director will create clarity around the performance of marketing activities and their impact on targeted outcomes. They will orchestrate the design and implementation of the GFM planning and goal-setting processes, define key performance metrics, and build reports and dashboards to provide insights into business health. Strong cross-functional partnerships with budget owners, business owners, and analytics teams will be essential. The role also involves narrative writing, strategy slide creation, and executive summaries, as well as forecasting future outcomes based on historical data. As a people manager, the Director will lead and develop their team effectively.

Responsibilities

• Connect with business and product planning to understand company goals and identify key initiatives for the marketing organization.
• Drive, articulate, and document a comprehensive marketing strategy with a full-funnel, integrated marketing view.
• Translate business strategy into an annual marketing plan and vice versa.
• Reconcile data-driven inputs into strategic insights using budgets, performance data, and market intelligence.
• Create clarity around the performance of marketing activities and their impact on targeted outcomes.
• Orchestrate the design and implementation of the Global Field Marketing planning and goal-setting process.
• Define key performance metrics and targets, and build reports and dashboards to derive insights into business health.
• Foster strong cross-functional partnerships with budget owners, business owners, and analytics teams.
• Write narratives and create strategy slides and executive summaries.
• Translate the marketing plan for non-marketing audiences.
• Forecast future outcomes using historical resource and performance data.
• Lead and manage the team effectively.

Requirements

• Degree or equivalent relevant experience required.
• 8+ years of professional experience in marketing strategy or business operations roles.
• 3+ years of direct leadership experience.
• Excellent verbal and written communication skills.
• Strong executive presence and presentation skills.
• Self-starter with a high degree of motivation.

Nice-to-haves

• 5+ years of marketing strategy or planning experience, preferably in a technology company.
• Consulting experience is a plus.
• Experience with data analysis and financial modeling.
• Ability to translate complex information into easily consumable insights.
• Ability to influence and impact without authority and tackle difficult problems.
• Strong interpersonal and cross-group collaboration skills.
• Experience with Tableau and SQL.

Benefits

• Health insurance coverage
• 401k retirement savings plan
• Paid holidays
• Flexible scheduling options
• Professional development opportunities
• Employee discount programs