Director, Marketing Technology COE Yum! Digital & Technology

$155,700 - $201,630/Yr

Yum! Brands - Plano, TX

Full-time - Senior

Plano, TX

10,001+ employees

Food Services and Drinking Places

About the position

The Director, Marketing Technology COE at Yum! Brands will lead the development of advanced marketing technology solutions across the company's global footprint. This role is pivotal in aligning brand technical and marketing teams, driving the acceleration of customer data platforms, CRM, loyalty, and personalization. The Director will oversee vendor relationships, ensure performance marketing capabilities align with Yum's growth strategy, and transform the MarTech landscape to deliver commercial impact.

Responsibilities

• Define cross-brand Martech platform standards for consistency and scalability.
• Develop and implement marketing solutions to enhance performance marketing capabilities.
• Identify and select Martech platforms that balance capability and cost-effectiveness.
• Negotiate and manage relationships with Martech vendors for lower costs and consistent pricing.
• Oversee implementation programs that drive sales growth in participating markets.
• Act as a trusted advisor to brand Leadership Teams to expedite AI-driven marketing solutions adoption.
• Lead stakeholder engagements to ensure alignment with key cross-functional teams.
• Collaborate with data platform experts to draft technical standards.

Requirements

• 10+ years of experience in Marketing Technology leadership.
• Bachelor's degree in Computer Science, Marketing, Business, or related field.
• Master's degree preferred.
• Proven ability to manage large-scale vendor relationships and contracts.
• Experience working with diverse brand and market combinations.
• Demonstrated ability to drive cross-functional collaboration and manage stakeholders.
• Strong vision and communication skills.

Nice-to-haves

• Experience with AI-driven marketing solutions.
• Familiarity with CRM systems and customer communication systems.

Benefits

• Health insurance
• Dental insurance
• Vision insurance
• Life insurance
• 401(k) with 6% match
• Generous parental leave
• 4 weeks of vacation plus holidays
• 5 sick days
• 2 paid volunteer days
• Half day Fridays
• Matching gift program