Director Marketing Thought Leader Liaisons - Remote

Teva Pharmaceuticals - Parsippany-Troy Hills, NJ

Full-time - Senior

Remote - Parsippany-Troy Hills, NJ

Chemical Manufacturing

About the position

The Director of Marketing Thought Leader Liaisons at Teva Pharmaceuticals is a strategic leadership role responsible for overseeing the Thought Leader Liaison (TLL) team. This position plays a crucial part in enhancing Teva's positioning with Key Opinion Leaders (KOLs) and driving stakeholder engagement for the company's brands. The TLL team is tasked with developing and executing a comprehensive KOL engagement strategy, ensuring that Teva maintains strong relationships with influential figures in the medical community. The role requires collaboration with various departments within the Innovative Medicine (IM) commercial team, including Marketing, Market Access, Patient Services, and Medical Affairs, to ensure alignment and effective execution of initiatives. In this role, the Director will develop and communicate the strategic vision and operational plan for engaging KOLs, ensuring that individual KOL plans are executed effectively. The Director will work closely with the Director of Marketing - KOL Strategy and Congress Planning to maintain alignment across teams. Additionally, the position involves building and maintaining productive relationships with peers and the Field Sales team, ensuring that all thought leader-related initiatives are executed in a compliant and effective manner. The Director will also be responsible for hiring, developing, and motivating the TLL team, conducting field rides, and measuring the overall performance and impact of the team on the business. This includes collaborating with Medical Leadership on engagement strategies and supporting commercial advisory boards. The role requires a deep understanding of the neurology and/or Psychiatry therapeutic space, as well as the ability to analyze market data and inform stakeholders to make informed decisions. The Director will also manage specific budgets and ensure that all interactions with KOLs align with Teva's messaging and experience.

Responsibilities

• Develop and communicate the strategic vision and operational plan for engaging KOLs.
• Ensure execution and oversee development and execution of individual KOL plans.
• Partner closely with the Director, Marketing - KOL Strategy and Congress Planning to ensure alignment.
• Build and maintain productive, collaborative, and compliant relationships with peers leading teams in Marketing, Market Access, Patient Services, and Medical Affairs.
• Work in concert with the Field Sales team on the execution of all thought leader-related initiatives and programs.
• Build mechanisms to collect insights from the TLLs, synthesize and integrate them, and communicate to brand to inform tactics.
• Bring thought leaders closer to Teva by ensuring compliant, value-added connections across the organization.
• Hire, develop, retain and motivate TLL team and direct activities of TLLs to execute on KOL engagement strategy and commercial medical education execution in partnership with the field.
• Conduct field rides with each TLL, measuring the overall performance and impact on the business.
• Collaborate with Medical Leadership on engagement strategy and planning as appropriate, including support and coordination of commercial advisory boards.
• Engage with KOLs to solicit feedback that shapes and informs brand strategy.
• Execute IM portfolio engagement strategy with national and regional thought leaders, speakers, and medical education programming.
• Contribute to IM Marketing strategy for conferences/congresses including sponsorships, CNS communication/messaging, and advocacy group engagement.
• Align all interactions with thought leaders and KOLs to ensure a consistent message and experience with Teva.
• Develop appropriate KPIs and metrics to support brand marketing and executional goals.
• Act as primary point of contact for the field, maintaining an effective two-way dialogue on KOL engagement, potential speaker identification, and up-and-coming thought leaders and experts.
• Manage team and individual performance by celebrating successes, providing direct and honest feedback and holding team accountable to established key performance indicators (KPIs).
• Develop and maintain deep knowledge of the neurology and/or Psychiatry therapeutic space.
• Manage specific budgets to achieve defined key performance metrics.
• Analyze market data, confirm data reliability and inform team stakeholders to make informed decisions.
• Monitor and evaluate performance and impact to implement and communicate improved actions.
• Proactively engage partners in Legal and Compliance to ensure programs and processes are being delivered with the highest ethical standards.

Requirements

• Bachelor's degree (required) and Master's degree preferred.
• A minimum of 10 years of pharmaceutical industry experience required.
• A minimum of 3 years of working with neurology and/or Psychiatry KOLs preferred.
• A minimum of 2 years of previous people management experience required.
• Prior experience in TLL role required.
• Experience in Marketing, Market Access, or Field Sales preferred.
• Broad domain expertise gained through industry experience and strong knowledge of the neurology therapeutic area specifically.
• Strategic thinking and an ability to work in a hands-on manner to deliver on multiple priorities.
• Able to draw insights from a variety of sources, understands market and competition.
• Compiles relevant data from appropriate sources and performs analysis.
• Synthesize complex and diverse information, recognizes trends and/or interrelationship.
• Ability to meet objectives and deadlines, promote efficiency and effectiveness, and incorporate improvements and program return on investment (ROI).
• Strong project management experience and the ability to manage and coordinate projects with multiple internal stakeholders and vendors on time.
• Excellent verbal, written, organization and interpersonal skills required.
• Versed in MS Office tools including Word, PowerPoint, Excel and Outlook.

Benefits

• Employee stock purchase plan
• Paid holidays
• Disability insurance
• Health insurance
• Dental insurance
• Tuition reimbursement
• Paid time off
• 401(k) 6% Match
• Vision insurance
• 401(k) matching
• Life insurance
• Prescription drug insurance