Director, Marketing, TPO

Carrington - Boston, MA

Full-time - Mid Level

Boston, MA

Professional, Scientific, and Technical Services

About the position

The Marketing Technology Operations Lead is responsible for overseeing the marketing technology operations for the Third Party Origination (TPO) division at Carrington. This role involves consulting with various departments, including Loan Servicing and Vylla, to ensure that marketing efforts align with business objectives. The position encompasses managing technology platforms such as websites, email, CRM, and social media, while ensuring compliance with company policies and regulations.

Responsibilities

• Meet with business leaders and stakeholders to ensure marketing is supporting their objectives.
• Build strong brand recognition within the industry.
• Execute marketing activities supporting online marketing including websites, landing pages, microsites, and email.
• Oversee marketing calendars related to email marketing content management for online properties.
• Develop marketing channel reporting including effectiveness metrics for campaigns and actively manage those metrics to optimize marketing spend/effort.
• Work with the creative team to design campaigns and materials.
• Research the market to identify unique opportunities to differentiate products and services.
• Review changes to the marketplace and industry and adjust marketing plans accordingly.
• Maintain consistency with brand standards in all touchpoints.
• Oversee the use of SEO and website health tools to improve website performance.
• Serve as the marketing liaison to the Surge team, optimizing the information Marketing provides to account executives.
• Assist with the management of marketing webinars using GotoWebinar, including lead distribution.

Requirements

• Bachelor's degree in marketing or related degree; work experience may be substituted.
• Seven (7) or more years of marketing experience.
• Two (2) or more years maintaining websites in WordPress and optimizing performance.
• Three (3) or more years optimizing email campaigns in tools like HubSpot.
• Three (3) or more years utilizing Salesforce.
• Three (3) or more years of mortgage experience, specifically TPO, highly preferred.