Director, Marketing, TPO

Carrington - Richmond, VA

Full-time - Mid Level

Richmond, VA

Professional, Scientific, and Technical Services

About the position

The Marketing Technology Operations Lead is responsible for overseeing the marketing technology operations for the Third Party Origination (TPO) division at Carrington. This role involves consulting with various departments, including Loan Servicing and Vylla, to ensure that marketing efforts align with business objectives. The position requires managing all technology aspects related to marketing, including websites, email campaigns, webinars, CRM systems, web analytics, and social media, while adhering to company policies and legal regulations.

Responsibilities

• Meet with business leaders and stakeholders to ensure marketing is supporting their objectives.
• Build strong brand recognition within the industry.
• Execute marketing activities supporting specific online marketing initiatives including websites, landing pages, microsites, and email campaigns.
• Oversee marketing calendars related to email marketing content management for online properties.
• Develop marketing channel reporting including effectiveness metrics for campaigns and actively manage those metrics to optimize marketing spend/effort.
• Collaborate with the creative team to design campaigns and materials.
• Research the market to identify unique opportunities to differentiate products and services.
• Review changes to the marketplace and industry and adjust marketing plans accordingly.
• Maintain consistency with brand standards across all touchpoints.
• Oversee the use of SEO and website health tools to improve website performance.
• Serve as the marketing liaison to the Surge team, optimizing the information Marketing provides to account executives.
• Assist with the management of marketing webinars using GotoWebinar, including lead distribution.

Requirements

• Bachelor's degree in marketing or related field; work experience may be substituted.
• Seven (7) or more years of marketing experience.
• Two (2) or more years maintaining websites in WordPress and optimizing performance.
• Three (3) or more years optimizing email campaigns in tools like HubSpot.
• Three (3) or more years utilizing Salesforce.
• Three (3) or more years of mortgage experience, specifically in TPO, highly preferred.

Benefits

• Equal opportunity employer with a commitment to diversity and inclusion.
• Reasonable accommodations for known physical or mental limitations of qualified applicants or employees with disabilities.