Director, Marketing, U.S. Distribution

$130,962 - $170,250/Yr

Sony Pictures Entertainment - Culver City, CA

Full-time - Senior

Culver City, CA

Motion Picture and Sound Recording Industries

About the position

The Director of U.S. Distribution Marketing at Sony Pictures Entertainment is responsible for leading marketing initiatives to enhance awareness and viewership of the company's content across various platforms, including Cable, SVOD, and AVOD. This role involves developing multi-platform marketing campaigns, collaborating with sales teams, and managing relationships with distribution clients to ensure alignment with business strategies.

Responsibilities

• Develop and produce multi-platform marketing campaigns across Paid, Digital, and Social Media.
• Collaborate with US Distribution Sales to align priorities and sales strategies for the creation of sales pitch materials.
• Create key sales materials, including presentation decks and sizzle reels, to support US Distribution Sales efforts.
• Operate as brand manager for assigned titles, guiding and reviewing all assets created by platform clients and internal partners.
• Build and maintain relationships with key distribution clients, understanding their business practices and needs.
• Forge and maintain collaborative relationships across multiple teams, including Creative Content, Publicity, Legal, Research, Franchise, Digital Marketing, Music, and Consumer Products.

Requirements

• BA/BS degree in Marketing or related field
• 10 years of experience in the Entertainment Industry
• Excellent written and presentation skills
• Proficient at time management
• Strong project management skills
• Deep understanding of the TV broadcasting and streaming business landscape
• Passionate content consumer
• Outstanding interpersonal skills
• High standards of professionalism and leadership.

Benefits

• Annual incentive opportunities
• Comprehensive benefits package