Director Marketing, Vaccines

AstraZeneca - Wilmington, DE

Full-time - Mid Level

Wilmington, DE

Chemical Manufacturing

About the position

The Marketing Director at AstraZeneca is responsible for leading the brand strategy across healthcare professional (HCP) and consumer segments. This role involves collaboration with various teams to define, design, execute, and measure marketing initiatives, ensuring alignment with business objectives. The Director will also oversee insight work, manage budgets, and lead a diverse team to achieve organizational goals.

Responsibilities

• Develop go-to-market plan for new indication and ensure strategically aligned initiatives to drive the brand imperatives
• Lead the development and execution of coordinated channel marketing and media plans
• Partner with Business Insights and Market Research Team to develop and implement key insight plan, define success metrics, and analyze performance on an ongoing basis with a keen eye to optimization
• Partner with sales team to drive growth of in-line business
• Develop, implement, and monitor launch critical metrics
• Lead multiple program budgets, timelines, processes, and procedures
• Lead partner agency relationships, workflow, and related expense budgets

Requirements

• Bachelor's Degree required; preferably in business, marketing or the sciences
• 8 years of Pharmaceutical or Healthcare experience; preferably in brand marketing, market access, market research/analytics or strategic planning
• 4 years of US Pharmaceutical Marketing and Promotions experience
• Successful delivery of strategic and operational plans within a therapeutic or business area
• Proven experience in working within cross-functional business units essential
• Strong financial foresight with the ability to assess and get results
• Strong presentation and negotiation skills
• Ability to optimally lead through ambiguity
• Successful experience leading change transformation
• Proven learning agility

Nice-to-haves

• Advanced Degree in business, marketing, or the sciences
• Experience in both Consumer Marketing & HCP Marketing
• Experience in Insight/Market Research
• Experience across product life cycle (emerging, launch, in-line, mature)
• Experience related to therapeutic area (vaccines / infectious diseases)
• Experience across multiple promotional channels (Personal, Non-Personal and Digital, Patient marketing)
• Pharmacy (retail) marketing experience
• Development of digital customer experiences and/or e-commerce

Benefits

• Flexible working arrangements
• Opportunities for professional development
• Inclusive and equitable work environment
• Support for lifelong learning and growth