Siege Media - Austin, TX
posted 2 months ago
Siege Media is a growing and remote-first organic growth agency that has been nationally recognized on Inc.'s Best Workplaces list and the Inc. 5000 list, which highlights the 5000 fastest-growing private companies. We are currently seeking a talented Director of Marketing to join our team and help us continue delivering exceptional content for our world-class clients. This position is crucial for increasing qualified web traffic and generating sales-qualified leads for Siege Media. The ideal candidate will have a strong background in B2B marketing, social media strategy, and SEO-driven content creation. In this role, you will serve as the final authority for business development content, ensuring quality and alignment with our strategic goals. You will manage and proactively source team utilization to create SEO-driven content for the Siege blog, aiming to grow sales-qualified leads. Additionally, you will oversee our social media strategy, creating engaging content across various platforms, including podcasts, email, LinkedIn, X, and Threads. This will involve a mix of managed content from the Siege Media team and your own thought leadership contributions. You will also be responsible for attending conventions, conferences, and trade shows, preparing necessary collateral, and providing post-event reports and analysis to enhance business development and networking opportunities. Managing a set business development budget will be essential to allocate resources effectively and scale the impact of the department. You will engage with blog business development partners and affiliates regularly to confirm performance and attribution, project manage team members to ensure timelines are met, and run monthly business development strategy meetings. Reporting and improving on business development metrics such as SQLs, traffic, organic traffic, and keyword rankings will be key responsibilities in this role.