Director, Marketing

Forward Air - Atlanta, GA

Full-time - Senior

Atlanta, GA

Support Activities for Transportation

About the position

The Director of Marketing at Forward Air is a leadership role responsible for developing and executing comprehensive marketing and sales strategies to support business development across the organization. This position focuses on brand management, external communication, and sales support to enhance market visibility and drive business growth, ensuring alignment with the company's financial objectives. The role requires a blend of analytical, creative, and communication skills, and involves collaboration with enterprise leadership to achieve business goals.

Responsibilities

• Develop and implement a comprehensive marketing strategy aligned with the company's overall business objectives
• Conduct market research and analysis to identify target audiences, trends, and opportunities
• Create and execute marketing plans, including budgeting, scheduling, and resource allocation
• Develop and maintain a strong brand identity and messaging
• Oversee brand positioning and messaging across all marketing channels
• Monitor brand reputation and support crisis management
• Lead digital marketing initiatives, including SEO, SEM, social media, email marketing, and content marketing
• Optimize website performance and user experience
• Analyze digital marketing metrics and make data-driven decisions
• Manage traditional marketing channels such as print advertising, tradeshows, and events
• Collaborate with advertising agencies and media partners
• Lead and mentor a team of marketing professionals
• Recruit, hire, and develop marketing talent
• Foster a collaborative and innovative team culture
• Develop and manage the marketing budget
• Track and analyze marketing expenses to ensure ROI
• Track key performance indicators (KPIs) and analyze marketing campaign results
• Prepare regular reports on marketing performance and ROI
• Collaborate with sales, product development, and other departments to ensure alignment of marketing efforts
• Build strong relationships with key stakeholders, including clients and partners
• Other duties as assigned

Requirements

• 7+ years of experience in marketing, with a proven track record of success
• Bachelor's degree in Marketing, Business Administration, or a related field
• Experience in Supply Chain is preferred, but not required
• Certifications in digital marketing, such as Google Analytics and Salesforce, are preferred, but not required
• Experience in international marketing is preferred, but not required
• Strong leadership and management skills
• Excellent communication and interpersonal skills
• Proficiency in digital marketing tools and analytics
• Strong understanding of marketing principles and strategies
• Ability to think creatively and solve problems
• Attention to detail and organizational skills
• Experience with budgeting and financial analysis

Nice-to-haves

• Experience in Supply Chain
• Certifications in digital marketing, such as Google Analytics and Salesforce
• Experience in international marketing