Director - Marketing

$125,000 - $175,000/Yr

Dow Jones - Houston, TX

Full-time - Senior

Houston, TX

501-1,000 employees

Chemical Manufacturing

About the position

As the Director of Marketing at OPIS, a Dow Jones company, you will spearhead demand generation and sales enablement within a specific market segment. This role involves collaborating with various specialists to create a sustainable pipeline of sales leads and event registrations, utilizing a range of inbound and outbound marketing channels. You will be responsible for developing marketing strategies, overseeing creative messaging, managing event promotions, and driving key marketing metrics to ensure success in your market segment.

Responsibilities

• Develop marketing strategy and annual marketing plans with specific indicators for your market segment and products.
• Define buyer personas, buyer journeys, and product positioning for all possible prospects in your market segment.
• Oversee creative and messaging for all channels, list targeting, and selection.
• Optimize conversion touchpoints such as landing pages and order forms using best practices and available data.
• Manage all aspects of event promotion, including OPIS conferences, webinars, and outside trade shows in applicable markets.
• Create strategy and resulting campaigns for nurturing sales leads to close.
• Drive key marketing acquisition metrics, including sales leads (MQLs & SQLs), sales revenue (Won Opportunities), event registrations, and Return on Investment.
• Manage marketing relationships in your market segment with Sales, Customer Service, and Editorial, forging strong communication with each area.
• Interpret marketing performance analyses to determine strategies for future success.
• Create new ideas that increase lead generation and conversion.

Requirements

• 12+ years of proven B2B marketing leadership experience.
• Familiarity with the energy industry, especially global LPG/NGL markets (preferred).
• Familiarity with marketing automation tools (preferably HubSpot; Eloqua) and CRM systems (preferably NetSuite; Salesforce).
• Experience distilling complex products into clear narratives.
• Experience collaborating and reaching goals by influencing and establishing productive relationships with internal team leaders, external partners, and vendors.
• Experience working with multiple partners and cultures across time zones and global locations.
• College degree or equivalent work experience.

Nice-to-haves

• Experience in the energy sector is a plus.
• Proficiency in additional marketing tools and platforms.

Benefits

• Comprehensive Healthcare Plans
• Paid Time Off
• Retirement Plans
• Comprehensive Insurance Plans
• Lifestyle Programs & Wellness Resources
• Education Benefits
• Family Care Benefits & Caregiving Support
• Commuter Transit Program
• Subscription Discounts
• Employee Referral Program