Director, Marketing

Nichiha USA - Johns Creek, GA

Full-time - Senior

Johns Creek, GA

Wholesale Trade Agents and Brokers

About the position

The Marketing Director at Nichiha USA is responsible for leading the company's marketing initiatives within the commercial building materials sector. This role requires an innovative leader with expertise in B2B marketing, brand communications, and digital customer experience strategies. The Marketing Director will navigate complex market landscapes to drive sales and commercial growth through strategic marketing efforts.

Responsibilities

• Lead the development and execution of integrated marketing strategies to enhance product visibility and increase market penetration.
• Employ analytical tools and KPIs to guide strategic decisions and optimize marketing efforts.
• Spearhead collaborative efforts with product, sales, and marketing teams to craft and implement targeted campaigns.
• Ensure that marketing plans align with sales objectives and the company's broader strategic goals.
• Manage the creation and dissemination of all marketing content, ensuring it aligns with Nichiha's brand identity and meets the market's needs.
• Lead the marketing communications strategy, including digital content and direct marketing initiatives.
• Actively engage with key market players, including stakeholders and customers, to gather insights and feedback.

Requirements

• Demonstrated success in a senior marketing role, preferably within the building materials industry or similar B2B environments.
• Proven ability to lead and inspire a marketing team, fostering an innovative and collaborative work environment.
• Strong capability for strategic thought and the ability to use data and market analysis to inform decisions.
• Excellent verbal and written communication skills, capable of crafting clear and persuasive messages for varied audiences.
• Highly self-motivated, curious, and capable of initiating and driving projects to completion with minimal oversight.
• High proficiency in Google Suite, Microsoft Office, and CRM systems; understanding of analytics and visualization platforms preferred.
• Proven track record of adapting new technologies to solve practical business challenges.
• Demonstrable experience in applying generative AI tools for enhancing business processes, specifically in marketing strategies, planning, and project management.

Nice-to-haves

• A Master's degree in a related field is preferred.
• Certifications in Digital Marketing, Project Management, or related fields is preferred.