Director, Media Activation (Paid Social)

$100,000 - $230,000/Yr

WPP - Los Angeles, CA

Full-time - Senior

Los Angeles, CA

5,001-10,000 employees

Religious, Grantmaking, Civic, Professional, and Similar Organizations

About the position

As the Director of Media Activation (Paid Social) at GroupM Nexus, you will be responsible for developing and executing effective paid social strategies that align with client business objectives. This role involves managing client expectations, improving operational processes, and mentoring team members to enhance their career paths within the digital community. You will serve as a key client contact, ensuring the delivery of high-quality social media products and insights.

Responsibilities

• Formulate paid social strategies for clients, ensuring consistency and creativity in recommendations.
• Synthesize information to enhance marketing capabilities.
• Lead the integration of social efforts with business strategy.
• Explore new opportunities to expand advisory offerings.
• Direct and coach team members, providing regular performance evaluations and feedback.
• Advise on all paid social matters and oversee collaboration with other GroupM disciplines and media partners.
• Act as the primary client contact, communicating opportunities and risks to senior management.

Requirements

• Bachelor's Degree in Business, Analytics, Marketing, Communications, Advertising, or equivalent professional experience.
• 7+ years of experience in planning and buying across platforms like Facebook, Instagram, Twitter, Pinterest, and TikTok.
• Fortune 100 client-facing strategic experience preferred.
• Strong strategic thinking skills with a focus on driving results.
• Experience managing a team and mentoring junior members.
• Ability to foster strong cross-functional teamwork.

Nice-to-haves

• Experience in a fast-paced agency environment.
• Familiarity with data analytics and performance metrics.

Benefits

• Health insurance
• Dental insurance
• Paid time off
• Vision insurance