Community Health Systems Professional Services Corporation - Franklin, TN
posted 7 days ago
Full-time - Senior
Franklin, TN
Hospitals
About the position
The Director, Media Buyer at Community Health Systems is responsible for developing, negotiating, and managing media placement strategies across various traditional media channels. This role aims to efficiently target select audiences for affiliated hospitals and networks, working closely with the CHS Creative Services and Regional Marketing Directors. The position requires a strategic approach to media buying, ensuring campaigns are cost-effective and aligned with the organization's marketing goals.
Responsibilities
- Identifies, evaluates, and recommends traditional advertising strategies in collaboration with Regional Marketing Directors and/or hospital marketing leaders.
- Builds and maintains positive relationships with media vendors to negotiate and execute cost-effective campaigns.
- Oversees day-to-day tasks of campaign management including insertion orders, contract initiation/renewal/termination, and media fulfillment confirmation.
- Utilizes CHS project management system to manage media placement and ensure accurate invoices and on-time vendor payments.
- Serves as the media buying expert within CHS, communicating placement strategy with stakeholders and creating reports for ad performance.
Requirements
- Bachelor's degree in a relevant field.
- 10+ years of direct media buying experience.
