Director, Media Buyer

Community Health Systems Professional Services Corporation - Franklin, TN

Full-time - Senior

Franklin, TN

Merchant Wholesalers, Nondurable Goods

About the position

Community Health Systems (CHS) is one of the nation's leading healthcare providers, dedicated to developing and operating healthcare delivery systems across 40 distinct markets in 15 states. With a commitment to helping people get well and live healthier, CHS operates 71 acute-care hospitals and over 1,000 other sites of care, including physician practices, urgent care centers, freestanding emergency departments, occupational medicine clinics, imaging centers, cancer centers, and ambulatory surgery centers. The Director of Media Buying is a senior-level position that reports directly to the CHS Marketing Vice President. This role is pivotal in developing, negotiating, and managing placement strategies for traditional media, including out-of-home (OOH), print, broadcast, and direct mail. The primary objective is to efficiently target select audiences on behalf of affiliated hospitals and networks. The Director will work closely with CHS Creative Services and Regional Marketing Directors to ensure that media strategies align with overall marketing goals. In this role, the Director will identify, evaluate, and recommend traditional advertising strategies in collaboration with Regional Marketing Directors and hospital marketing leaders. This includes assisting with the development of traditional media budgets and building positive relationships with media vendors to negotiate and execute cost-effective campaigns. The Director will oversee the day-to-day management of media campaigns, ensuring that all tasks, such as insertion orders, contract management, and invoice discrepancies, are handled efficiently. Additionally, the Director will utilize CHS's project management system to manage media placements and ensure accurate invoicing and timely vendor payments. As the media buying expert within CHS, the Director will communicate placement strategies to stakeholders, ensure proper ad tracking, and create performance reports while also training and managing the marketing team in media buying support.

Responsibilities

• Develop, negotiate, and manage placement strategies for traditional media including OOH, print, broadcast, and direct mail.
• Identify, evaluate, and recommend traditional advertising strategies in collaboration with Regional Marketing Directors and hospital marketing leaders.
• Assist with traditional media budget development.
• Build and maintain positive relationships with media vendors to negotiate and execute cost-effective campaigns.
• Oversee day-to-day tasks of campaign management including insertion orders, contract initiation/renewal/termination, and media fulfillment confirmation.
• Manage invoice discrepancies, 'make goods', media proposal evaluations, and competitive media reports.
• Utilize CHS project management system to traffic and manage media placements in cooperation with team members.
• Ensure accurate invoices and on-time vendor payments with the help of the department administrative assistant.
• Communicate placement strategy with stakeholders and ensure appropriate ad tracking setup and implementation.
• Create recurring and ad hoc reports for ad performance and train/manage CHS Marketing team members for media buying support.

Requirements

• Bachelor's degree in a relevant field.
• 10+ years of direct media buying experience.