Director, Media Relations

Ascensus - New York, NY

Full-time - Director

New York, NY

Funds, Trusts, and Other Financial Vehicles

About the position

The Director, Media Relations at Ascensus is responsible for developing and executing media relations strategies to enhance the company's brand visibility and market position. This role involves overseeing press release strategies, fostering relationships with media, and supporting the overall marketing and communications efforts to drive revenue and associate retention. The incumbent will also play a key role in shaping the perception of Ascensus as an industry leader in tax-advantaged savings and related services.

Responsibilities

• Develop and implement effective media relations strategies to generate high-quality earned media opportunities.
• Identify and execute media strategies supporting marketing programs to build and extend the Ascensus brand.
• Envision and build necessary strategies, infrastructure, and processes for future growth.
• Lead the press release strategy in collaboration with various departments and executive leadership.
• Manage high-profile media projects to ensure compelling positioning for target audiences.
• Monitor industry trends and competitor positioning to inform media strategies.
• Collaborate across the organization to enhance media relations efforts.
• Oversee contract and agency resources for effective execution of media strategies.
• Drive awareness of thought leadership through effective media placements.
• Prepare regular reports on media opportunities and press releases for the executive team.

Requirements

• 5-7 years of experience in marketing, brand management, corporate/digital communications, or media relations.
• Strong writing skills that are succinct and compelling.
• Ability to work constructively with the media.
• Track record of success in managing marketing activities and brand promotion.
• Proven success in writing, oral communication, and cross-enterprise initiative leadership.
• Proficiency in Word, Excel, and PowerPoint, with experience in digital media collaboration.
• Experience with major financial or trade media is preferred.

Nice-to-haves

• Experience in issues management and strategic thinking.
• Strong presence as a presenter and counselor.

Benefits

• Equal employment opportunities without regard to protected status.