Director, Media
Seaworld Entertainment•Orlando, FL
445d
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About The Position
The Director, Media is responsible for leading the paid media strategy and marketing analytics for SeaWorld Parks & Entertainment. This role focuses on optimizing and scaling marketing campaigns, generating new ideas for revenue growth, and ensuring a balance between customer acquisition cost (CAC) and customer lifetime value (LTV). The ideal candidate will have a strong analytical mindset and a deep understanding of the digital media landscape, driving growth through creative experiments and effective media planning across various channels.
