Director, Multi-Brand Marketing

$161,000 - $226,000/Yr

Panda Express - Rosemead, CA

Full-time - Senior

Rosemead, CA

1,001-5,000 employees

Food Services and Drinking Places

About the position

The Director, Multi-Brand Marketing at Panda Restaurant Group is a pivotal role responsible for enhancing brand awareness and driving demand for a diverse portfolio of brands, including Raising Cane's, Whataburger, Uncle Tetsu, and Yakiya. This position requires forging meaningful connections with local communities to foster guest loyalty and love for the brands. As a strategic business partner to senior Operations leadership, the Director will develop comprehensive strategies, programs, and tools aimed at achieving the financial and growth objectives of Multi-Brand Operations. In this role, the Director will be tasked with creating annual marketing plans, optimizing market-level programs, and championing brand positioning and standards. Collaboration with senior Operations leadership is crucial, as the Director will provide essential support to meet financial and growth targets. The position also involves working closely with cross-functional teams to drive brand positioning, menu innovation, pricing strategies, local marketing initiatives, and enhancing guest experience. The Director will analyze the competitive landscape, benchmarking each brand against local competitors regarding product offerings, pricing, promotions, and brand loyalty. Staying abreast of culinary and marketing trends is essential to identify growth opportunities. Conducting consumer and guest research will help define brand blueprints and assess the impact of new menu offerings and local promotions on revenue and profitability. Additionally, the Director will establish and document Multi-Brand Marketing policies and procedures to improve team performance and efficiency. The role includes leading tailored marketing strategies for new store openings, collaborating with external creative partners to develop promotions that align with brand positioning, and leveraging historical data to inform pricing strategies. The Director will also design and manage a comprehensive omnichannel consumer guest experience for satellite concepts, focusing on digital transformation and optimizing the digital guest journey.

Responsibilities

• Build brand awareness and demand for various brands in local communities.
• Serve as a strategic business partner to senior Operations leadership.
• Develop annual marketing plans and optimize market-level programs.
• Champion brand positioning and standards to enhance brand loyalty.
• Collaborate with cross-functional teams on brand positioning, menu innovation, and guest experience initiatives.
• Analyze the competitive landscape and benchmark brands against local competitors.
• Stay updated on culinary and marketing trends to identify growth opportunities.
• Conduct consumer and guest research to define brand blueprints and evaluate new menu offerings.
• Establish and document Multi-Brand Marketing policies and procedures.
• Develop strategies to increase guest visits and overall satisfaction.
• Lead tailored marketing strategies for new store openings.
• Collaborate with external partners to implement promotions that drive sales.
• Leverage historical data to inform pricing strategies and maximize profitability.
• Design and manage an omnichannel consumer guest experience for satellite concepts.

Requirements

• Bachelor's degree in Marketing or equivalent field required; MBA preferred.
• Minimum ten years of directly applicable marketing experience in a hospitality/restaurant environment.
• Experience in an hourly or managerial restaurant position preferred.
• Successful completion of initial and periodically required trainings.
• Obtaining a valid Food Handler's Card within 30 days of employment is required.

Nice-to-haves

• Experience with digital marketing strategies.
• Familiarity with omnichannel marketing approaches.
• Strong analytical skills to interpret market data and trends.

Benefits

• Hybrid Work schedule
• 401K with company match
• Yearly bonus opportunity
• Full medical, dental, and vision insurance
• On-site fitness center, biometric screen, and flu shot clinic
• Discounts at Panda restaurants, theme parks, and gym memberships
• Paid time off starting at 15 days with 7 federal holidays
• Continuous education assistance and scholarships
• Income protection including Disability, Life and AD&D insurance
• Bereavement leave