Director, New Digital Experiences

$156,040 - $234,060/Yr

Babylist - Emeryville, CA

Full-time - Senior

Remote - Emeryville, CA

Administrative and Support Services

About the position

We are looking for a Director, New Digital Experiences to lead the creation and execution of Babylist's health content experience. Babylist is the go-to platform for new and expecting parents, offering an all-encompassing experience from baby registry services to now trusted health resources. We are expanding our health offerings and seeking a passionate and entrepreneurial leader to take our health courses from zero to one, delivering a much-needed product that expecting and new parents love. You will be responsible for turning the executive vision into a reality by building innovative digital health products that meet the needs of our community of expecting and new parents. Your role will involve collaborating with cross-functional teams, including engineering, marketing, and partnerships, to ensure that the product resonates with our audience and delivers significant impact.

Responsibilities

• Own the product experience: Lead the end-to-end development of Babylist's health courses, shaping the product direction, user experience, and content strategy.
• Execute on executive vision: Translate high-level strategic goals into actionable plans and bring the health courses to life, ensuring alignment with Babylist's mission and business objectives.
• Build from scratch: Drive the development of the health courses from zero to one, including scoping and executing user research, defining the product roadmap, identifying features, and building the core infrastructure.
• Iterate for success: Lead iterative cycles of product and content development, ensuring each release incorporates user feedback, market insights, and data-driven improvements.
• Drive product-market fit: Research, test, and refine the health courses to meet the needs of our audience, continuously seeking alignment with market demands and opportunities.
• Leverage Babylist's brand and audience: Build upon Babylist's trusted relationship with new parents to expand the health product offering, work with our user research team to listen, our Babylist Health DME (Durable Medical Equipment) team, and our existing content team.
• Innovate: be willing to test and execute new projects like podcast, informational video, interactive elements, and tools.
• Cross-functional collaboration: Work closely with engineering, marketing, and content teams to ensure cohesive product development and delivery, balancing technical feasibility with business impact.
• Data and insights-driven: Use data and analytics to inform product decisions, measure success, and optimize the platform's performance.
• Content strategy: Own the content direction for the health content, ensuring that it aligns with the needs of our audience and enhances the product's value.
• Know good from great: Have a point of view and hold the experience to a high standard of excellent content and offerings.
• Entrepreneurial leadership: Operate in a highly ambiguous and scrappy environment, building and scaling the product with limited resources and maximizing opportunities for growth.

Requirements

• 8+ years of experience in content strategy or product management, with a track record of building and launching consumer and/or digital products from scratch and achieving product-market fit.
• Strong understanding of content creation, storytelling, and experience crafting content that resonates with audiences.
• Knowledge of messaging, positioning and core marketing channels, especially organic, to drive a distribution plan.
• Excellent leadership, communication, and collaboration skills. Ability to influence cross-functional teams and work closely with engineering, design, marketing, and leadership.
• Strong ability to turn vision into action, with a history of delivering high-quality, user-centered products.
• Deep understanding of how to leverage data, analytics, and user insights to make informed product decisions and improve experiences.

Nice-to-haves

• Experience working in health/wellness.
• Familiarity with the parenting or family-focused markets.
• Varied business model experience. Experience working with media revenue, services, and/or subscriptions.

Benefits

• Company paid medical, dental, and vision insurance
• Generous paid parental leave policy
• 401(k) with company match
• Flexible spending account
• Paid leave (including PTO and parental leave)
• Stipend to help set up your office
• Opportunities to connect with colleagues
• Perks for physical, mental and emotional health, parenting, childcare, and financial planning