Director, Nonprofit Marketing Communications

Humane Society Silicon Valley - Milpitas, CA

Full-time - Director

Milpitas, CA

Religious, Grantmaking, Civic, Professional, and Similar Organizations

About the position

The Director of Nonprofit Marketing Communications at Humane Society Silicon Valley (HSSV) is a strategic leadership role responsible for enhancing the organization's brand through effective marketing and communications. This position requires collaboration across all levels, focusing on innovative strategies to raise awareness and support for HSSV's mission in animal welfare. The ideal candidate will possess strong leadership skills, a passion for marketing excellence, and the ability to drive change both strategically and operationally.

Responsibilities

• Manage and develop a high-performing team, including hiring, team building, training, goal setting, and performance management.
• Build programs and tools that enable HSSV to be a storytelling machine that inspires support and raises awareness of the organization's mission-driven impact.
• Develop and execute a comprehensive marketing, communications, and outreach strategy to inspire action and promote HSSV's services to target audiences/demographic communities by integrating online and offline channels.
• Lead the Marketing team to promote consistent messaging and branding, including compelling collateral such as annual reports, program one-pagers, and signage that motivates diverse audiences through all channels.
• Oversee brand usage, including ongoing analysis of brand guidelines, logos, and templates, ensuring all deliverables align with HSSV's mission, vision, and tone of voice.
• Promote and actively demonstrate cross-collaboration and a 'service culture' within the Marketing team as a support system for all departments at HSSV.
• Cultivate a culture of innovation that strives to achieve results through creativity and experimenting with different visual mediums.
• Oversee the relationship with HSSV's PR agency and other communications partners, serving as the primary media contact and actively pitching story ideas to media outlets.
• Build HSSV's brand by designing and executing community events that increase awareness of our programs and social impact.
• Develop and manage the annual Marketing department budget while achieving desired outcomes.
• Partner with a core group of expert marketing service providers for the breadth and depth of skills needed to deliver successful marketing programs.
• Attract and energize a talented pool of volunteers to increase the Marketing team's capacity.

Requirements

• Proven non-profit experience leading and inspiring an ambitious team at both the strategic and operational levels; experience in the animal welfare industry a plus.
• Subject matter expert with comprehensive offline and digital marketing knowledge and planning and executing marketing programs and events that accomplish desired outcomes within budget.
• Demonstrated ability to think strategically about complex matters, leading to thoughtful recommendations, action plans, and results to increase awareness of HSSV's mission-driven work.
• Strong collaboration skills with the ability to partner across departments and all levels, ensuring that marketing efforts are aligned.
• Must be high energy and self-motivated with a demonstrated ability to achieve and exceed goals in a fast-paced environment.
• Outstanding interpersonal, written, and verbal communication skills with internal and external audiences in various communication styles and with multiple stakeholders.
• Proficiency with online platforms, including CRM systems, marketing automation, social media, content, analytics, and advertising.
• Expertise in design capabilities with Marketing materials including PowerPoint for presentations.
• Basic knowledge of the Adobe Creative suite and expertise in social media and web content management.
• Experience with WordPress is a plus.
• Experience in finding and managing outstanding vendors who augment organizational capabilities, e.g., writers, photographers, and PR firms.
• Demonstrated ability to create and leverage metrics relevant to marketing and to translate insights into action, including to refine strategies and/or tactics.
• Enthusiastic approach to work, with the ability to work effectively in a team environment and contribute to team building and culture.
• Advanced project management skills, with demonstrated success in managing large projects, meeting tight timelines, and attention to follow-up.

Nice-to-haves

• Experience in the animal welfare industry.
• Previous PR/media experience is a plus.
• Experience with WordPress is a plus.