Director, North America Ecommerce

$165,928 - $265,505/Yr

Brooks Sports - Seattle, WA

Full-time - Senior

Seattle, WA

Wholesale Trade Agents and Brokers

About the position

The Director of North America Ecommerce at Brooks will lead the growth and development of the brand's critical sales channel, focusing on direct-to-runner experiences through digital platforms. This role encompasses strategic vision, oversight of ecommerce operations, and ensuring a seamless connection between the brand and its customers. The director will manage a team of ecommerce professionals, drive innovation, and maintain accountability for the profit and loss of the ecommerce channel.

Responsibilities

• Oversee the site and related digital applications where Brooks connects with runners.
• Ensure the entire site experience and content is on brand and effectively achieving business goals.
• Build out the product mix for the site to attract new and repeat runners while meeting margin and profitability goals.
• Develop strategies to increase sell-through on key categories.
• Own web and customer analytics for digital properties and channels, setting and delivering KPIs for the business.
• Lead the development of insights and applications related to site strategies and digital channels.
• Advocate for the runner while ensuring appropriate brand positioning in all activities.
• Define and lead the CRO strategy for the site, including merchandising and promotions.
• Contribute to the personalization strategy and roadmap for the site.
• Partner with Digital Products and stakeholders to build user experience and functionality roadmap.
• Drive omnichannel digital roadmap with cross-functional partners.
• Lead and develop a team of ecommerce, online merchandising, and analytics professionals.
• Promote Brooks' Core Cultural Values and maintain team morale.
• Manage the full P/L of the ecommerce channel, setting revenue targets and executing the operating budget.

Requirements

• Bachelor's degree in Business, IT, Marketing, Economics, or Communications; M.B.A. preferred.
• Minimum of 12 years related experience, with at least 7 years in Digital Retail and 7 years in management.
• Experience driving customer experience and sales across digital channels.
• Marketplaces or social shopping experience is a bonus.
• Managerial level financial knowledge and skills for business planning and budgeting.
• Extensive knowledge of the Digital Retail landscape, including web sales and merchandising techniques.
• Experience driving cross-functional collaboration across multiple divisions.
• Holistic thinker with the ability to establish and drive end-to-end strategies.
• Consumer goods category experience is a strong plus.
• Proven ability to lead and inspire teams through growth and change.

Nice-to-haves

• Experience in non-digital retail environments.
• Strong negotiation skills and ability to maintain relationships while winning concessions.
• Ability to present effectively to various organizational levels.

Benefits

• Medical, dental, vision, life and AD&D insurance
• Disability insurance
• HSA and employer contribution
• FSA
• Family & fertility assistance
• 401K Savings Plan and match
• Employee assistance program
• Transportation assistance
• Generous paid time off including three to five weeks of PTO
• Eleven paid holidays
• Paid sick and parental leave
• Annual bonus based on company performance
• Product discounts
• Employee recognition programs
• Fitness discounts
• Volunteer and donation benefits