Director, North America in-Store Marketing - All Retail Channels

Columbia Agency - Portland, OR

Full-time - Director

Portland, OR

Building Material and Garden Equipment and Supplies Dealers

About the position

As the leader of the North America (NA), Direct to Consumer (DTC) Store Experience team, you will drive the vision for, as well as lead and manage, the in-store marketing and visual merchandising strategy. You will work directly with the NA DTC Senior Vice President, and the DTC leadership team, to create, plan and execute fleet wide consumer experience for all Brand/Full Price, Outlet, Clearance, Popup, and Employee Stores. You will lead the team for both seasonal and evergreen store experience executions including windows, mannequin strategy, branding, floor plans, all seasonal marketing executions, as well as specific initiatives as defined by overall NA DTC strategy for all US and Canada locations. You will partner with the Global Brand Marketing team and Brand Strategy as well as NA Wholesale leadership to enable full marketplace connectivity and initiative planning. In this role, you will create and drive the vision of the Columbia Brand consumer experience in all Direct-to-Consumer locations in both the US and Canada. You will lead and execute the store experience strategy including in-store marketing, all seasonal storytelling, seasonal marketing calendar, door list, visual merchandising strategy, and overall consumer experience. You will empower creativity, strategic decision making, and drive accountability within the VW/ISM team within the NA DTC leadership team. Your responsibilities will include creating seasonal marketing calendars and leading multiple initiative directives for in-store marketing, global brand stories, promotions and sale assets, Outlet promotions and marketing directives, signage, brand imagery, visual merchandising directives, mannequin and window direction, and the infrastructure vision to support these directives. As a key part of the team leading the new NA Brand store concept development, you will drive innovative thinking and accountability in partnership with Global Brand Design and Global Store Development teams. You will be accountable for the final plans for marketing, consumer journey, and Brand experience for this new phase of North America Brand Store concept and consumer experience. Additionally, you will manage and plan annual budgets for the NA Store Experience team and report regularly to NA Finance and GBE VP. You will direct the Brand Store team on plans and executions for seasonal storytelling, product communication, and seasonal floor sets and visual merchandising plans and execution. You will also direct the Visual Merchandising team across both channels (Brand & Outlet) to create, plan and execute VM Standards for all product presentation and in-store product experiences (technology + service + product benefits).

Responsibilities

• Drive the vision for in-store marketing and visual merchandising strategy for North America.
• Lead the North America DTC Store Experience team across channels.
• Create and execute seasonal marketing calendars and in-store marketing initiatives.
• Directly collaborate with NA DTC SVP and Store Leadership team for consumer experience execution.
• Manage annual budgets for the NA Store Experience team and report to finance.
• Oversee visual merchandising standards for all product presentations.
• Partner with Global Brand Marketing and NA Wholesale leadership for initiative planning.
• Lead the development of new NA Brand store concepts in collaboration with Global Brand Design.
• Ensure accountability and innovative thinking within the team.

Requirements

• 10 years of Brand/In-Line Retail Store Marketing experience in a corporate position.
• Bachelor's degree in Marketing or related experience.
• Strong strategic leadership and planning experience.
• Demonstrated consumer experience leadership and strategy.
• Strong budget management experience.
• Demonstrated knowledge of retail store design processes.
• Global Retail and Marketing experience.
• Retail Store concept planning experience.
• Team management experience, including development, mentorship, and coaching.
• Deep understanding of store operations and store staff experience.

Nice-to-haves

• Experience in managing cross-functional teams.
• Familiarity with digital marketing strategies.
• Knowledge of sustainability practices in retail.

Benefits

• Health insurance coverage.
• 401k retirement savings plan.
• Paid time off and holidays.
• Employee discounts on products.
• Flexible scheduling options.