Director of Academic Marketing and Communications

Old Dominion University - Norfolk, VA

Full-time - Senior

Norfolk, VA

10,001+ employees

Educational Services

About the position

The Director of Academic Marketing and Communications at Old Dominion University is responsible for leading strategic marketing and communication campaigns aimed at prospective undergraduate students. This role involves collaborating with various departments to enhance the university's brand and support yield campaigns, ensuring effective communication across multiple channels.

Responsibilities

• Lead and support strategic academic marketing and communication campaigns across ODU's colleges and schools.
• Collaborate with admissions, digital strategy, campus communicators, and news and public relations teams.
• Identify opportunities for inclusion in university-level stories and channels such as social media and marketing.
• Coordinate and develop communications across various marketing channels.
• Develop and execute programmatic marketing campaigns for the university.

Requirements

• Master's degree in communications, marketing, journalism, or a related field, or a BA/BS degree with equivalent work experience.
• Demonstrated creativity and talent in branding and digital marketing.
• Strong project management skills with the ability to set and achieve goals.
• Experience in collaborative environments requiring strong interpersonal communication skills.
• Experience in developing and executing integrated communication efforts.

Nice-to-haves

• In-depth understanding of best practices in content development and delivery.
• Expertise in integrated marketing and communication media.
• Excellent collaboration skills.
• Experience in message development and audience segmentation.

Benefits

• Competitive salary range of $74.1K - $93.8K per year.
• Opportunities for professional development and growth.