Director of Admissions Marketing and Communications - Tepper School of Business

Carnegie Mellon University - Pittsburgh, PA

Full-time - Mid Level

Pittsburgh, PA

Educational Services

About the position

The Director of Admissions Marketing and Communications at Carnegie Mellon University's Tepper School of Business is responsible for providing strategic direction for mid-funnel admissions marketing and communication plans aimed at driving enrollment for the school's Masters Programs. This role requires strong marketing and communication skills, as well as the ability to lead a team and collaborate effectively with various stakeholders to enhance the admissions process and attract top talent.

Responsibilities

• Create and oversee email drip campaigns and related marketing content for Masters Admissions using the Slate CRM system.
• Develop and maintain effective email content that highlights the unique attributes of the programs and addresses candidate needs throughout the admissions funnel.
• Determine strategy and assess outcomes related to A/B testing, open/click rates, conversions, and other marketing metrics through data analytics.
• Collaborate with the Tepper Marketing & Communications team to ensure a seamless customer journey from the top of the funnel through enrollment.
• Establish strong relationships with faculty and staff to market program differentiators and attract high-quality applicants.
• Lead a team of two admissions staff, conducting performance evaluations and training to meet organizational goals.
• Work with the Executive Director of Masters Admissions to implement marketing strategies to meet enrollment targets.
• Create presentations and talking points for recruiters to ensure consistent messaging to prospective students.
• Attend recruitment receptions in various cities to enhance visibility and attract quality applicants.
• Evaluate MBA and MS applications and make recommendations to the Admissions Committee based on candidate potential and outcomes.
• Conduct behavioral interviews as part of the candidate evaluation process.

Requirements

• Bachelor's degree required; Master's degree preferred.
• 5-8 years of marketing/communications experience required; experience in higher education and with CRMs such as Slate preferred.
• Ability to lead others.

Benefits

• Comprehensive medical, prescription, dental, and vision insurance.
• Generous employer contribution to retirement savings program.
• Tuition benefits.
• Ample paid time off and observed holidays.
• Life and accidental death and disability insurance.
• Free Pittsburgh Regional Transit bus pass.
• Family Concierge Team to assist with childcare needs.
• Access to fitness center.