Director of Admissions Marketing Communications

Quinnipiac University - Hamden, CT

Full-time - Senior

Hamden, CT

5,001-10,000 employees

Educational Services

About the position

The Director of Admissions Marketing Communications at Quinnipiac University is responsible for managing and overseeing all recruitment campaign development and execution, particularly focusing on transactional communications through the Technolutions Slate CRM. This role involves collaboration with the Office of Marketing and Communications to ensure brand consistency and effective outreach strategies aimed at increasing undergraduate enrollment.

Responsibilities

• Develop a comprehensive outreach strategy for building undergraduate enrollment, including funnel management and development of first year, transfer, accelerated nursing, and international student communications.
• Develop and manage the communications calendar.
• Utilize data to make strategic decisions about where to focus efforts and direct communications.
• Pivot communications as needed to maximize ROI.
• Serve as point person for external Admissions marketing vendors, including but not limited to the College Board, Niche, Capture, and EAB.
• Keep site profiles up-to-date, manage contract negotiations, and negotiate terms of contracts to efficiently utilize the available budget and maximize returns.
• Coordinate and manage communications with prospective students and their families through multiple outreach channels including email, text message, social media and direct mail.
• Work closely with Marketing and Communications on all print piece development.
• Develop admissions event invitations and communications strategies and copy for open houses, information sessions, admitted students' days, virtual workshops, etc.
• Assist Admissions and Financial Aid staff with the creation of presentation materials for travel and events.
• Establish and implement policies, procedures, and standards for efficient and effective admissions communications and event registrations.
• Provide actionable reports to assist leadership with decision-making.
• Remain current on emerging technologies, innovative management tools, and admission and marketing best practices.
• Represent the Office of Admissions on University committees, task forces and special assignments as required.
• Update job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations.

Requirements

• Bachelor's degree required; Master's degree preferred.
• 5-7 years of experience in marketing communications, preferably in admissions at a higher education institution.
• Ability to think creatively, strategically and collaboratively.
• Experience with Admissions information systems (i.e. Technolutions Slate and Ellucian Colleague).
• Comprehensive knowledge of educational systems.
• Understanding of, sensitivity to, and respect for the diverse academic, socio-economic, ethnic, religious, and cultural backgrounds of Quinnipiac students.
• Strong interpersonal communication skills: strong relationship management skills.
• Demonstrated ability to work with diverse populations and a commitment to diversity and inclusion.

Benefits

• Tuition remission
• Comprehensive benefits package for full-time faculty and staff
• Inclusive culture driven by excellence