Director of Admissions, Student Engagement and Marketing, Enrollment Management

$85,000 - $95,000/Yr

University of Cincinnati - Cincinnati, OH

Full-time - Director

Cincinnati, OH

10,001+ employees

Educational Services

About the position

The University of Cincinnati is seeking a visionary and dynamic leader to serve as the Director of Admissions for Student Engagement and Marketing within the Office of Undergraduate Admissions. This pivotal role reports to the Assistant Vice Provost for Admissions and is responsible for driving innovative marketing and event strategies aimed at increasing student enrollment and enhancing the University's brand reputation. The Director will play a crucial role in achieving the ambitious goal of expanding enrollment to 60,000 students by 2030. In this position, the Director will collaborate closely with central marketing, academic colleges, campus partners, and the admissions leadership team to implement strategies that resonate with prospective students and their families. The Director will manage a team of 11 professionals who are responsible for daily marketing operations, communications, recruitment and yield events, and the student tour experience. This team handles over 75,000 annual visits, manages communication campaigns for 1.2 million prospective students, and oversees all admissions-related marketing projects. The ideal candidate will be a creative and strategic marketing professional with a strong background in managing multi-channel recruitment efforts and expertise in CRM systems like Slate. Excellent analytical skills are essential for tracking engagement and ROI, ensuring data-driven decisions and continuous improvement in recruitment communications and events. Additionally, the Director will be committed to supporting diversity, equity, and inclusion initiatives through targeted marketing efforts.

Responsibilities

• Develop and implement a comprehensive, multi-channel marketing and communication strategy that aligns with the University's objectives.
• Oversee and optimize the Office of Admissions' digital presence, including website management and social media.
• Collaborate with key stakeholders to create integrated marketing campaigns and consistent messaging across all UC campuses.
• Monitor and analyze market trends, adjusting strategies as needed to ensure effectiveness in achieving recruitment goals.
• Lead the development of strategic content, storytelling, and messaging for outreach initiatives.
• Establish and guide cross-functional teams to execute and assess marketing strategies that advance the University's brand reputation.
• Oversee the implementation of a name-buying strategy to expand the applicant funnel.
• Lead the development and enhancement of daily tour and event experiences to improve prospective student engagement.
• Provide strategic oversight of staffing and leadership development within the events team.
• Lead the planning and execution of large-scale recruitment and yield events.
• Develop innovative event concepts that effectively engage diverse student populations.
• Lead the hiring, training, development, evaluation, and ongoing supervision of team members.
• Manage the operating budget for marketing and communication initiatives.
• Partner with the Senior Leadership team to meet the marketing and communication needs of the University.

Requirements

• Bachelor's Degree in a relevant field.
• Seven (7) years of admissions experience.
• Previous supervisory experience.
• Minimum of 5-7 years of experience in marketing and communications, preferably in higher education or a related sector.
• Proven track record of successfully managing marketing campaigns and leading teams in a fast-paced environment.
• Strong understanding of digital marketing tools and strategies, including SEO, PPC, email marketing, and social media.
• Excellent written and verbal communication skills.
• Demonstrated ability to manage budgets, analyze data, and use insights to drive strategic decision-making.
• Familiarity with CRM systems and marketing automation tools, preferably Slate.

Nice-to-haves

• Master's degree in Student Affairs, Higher Education, or Marketing.
• Experience with Slate or other relevant CRM tools; proficient in query and data management.
• Previous supervisory experience of professional staff.

Benefits

• Competitive salary range of $85,000- $95,000 dependent on the candidate's experience.
• Comprehensive insurance plans including medical, dental, vision, and prescription coverage.
• Flexible spending accounts and an award-winning employee wellness program.
• Financial security via life and long-term disability insurance, accident and illness insurance, and retirement savings plans.
• Generous paid time off options including vacation, sick leave, annual holidays, and winter season days in addition to paid parental leave.
• Tuition remission available for employees and their eligible dependents.
• Discounts for on and off-campus activities and services.