Director of Affiliate Marketing

Mason Interactive - Charlotte, NC

Full-time - Senior

Charlotte, NC

Professional, Scientific, and Technical Services

About the position

Mason Interactive is seeking an entrepreneurial Director of Affiliate Marketing to create and lead a new affiliate marketing division. This role involves defining and executing an affiliate marketing vision, building a team, and establishing client relationships to drive revenue through creative partnerships and optimized performance. The successful candidate will lay the foundation for a scalable, high-impact affiliate marketing department.

Responsibilities

• Establish Mason Interactive's affiliate marketing strategy, structure, and processes.
• Engage with potential and current clients to secure their participation in the affiliate program.
• Identify and recruit high-potential affiliate partners and influencers.
• Design and manage affiliate campaigns from strategy to performance analysis.
• Implement tracking and reporting tools to monitor affiliate campaign effectiveness.
• Partner with digital, creative, and sales teams for cohesive strategies.
• Oversee budget allocation for affiliate programs and manage commission processes.
• Stay informed of industry trends and recommend new tactics for the affiliate program.

Requirements

• Bachelor's Degree in Marketing, Business, or a related field; advanced certifications in digital or affiliate marketing are a plus.
• 7+ years of experience in affiliate marketing with a proven track record of building successful programs.
• Demonstrated experience in building or significantly scaling a new marketing program or department.
• Proven ability to secure client buy-in and negotiate affiliate contracts.
• Proficiency with affiliate tracking, data analysis, and performance metrics.
• Solid understanding of SEO, content marketing, social media, and other channels influencing affiliate success.
• Experience hiring, mentoring, and managing a team in a dynamic environment.
• Exceptional organizational skills for managing multiple client accounts and campaigns.

Nice-to-haves

• Knowledge of Shopify, WooCommerce, or similar e-commerce platforms.
• Experience with Programmatic Advertising and managing influencer partnerships.
• Awareness of DEI practices with experience in designing inclusive affiliate programs.

Benefits

• Hybrid work environment
• Full-time position
• Opportunity to shape and lead a high-growth affiliate marketing department