Wantable - Milwaukee, WI
posted 3 months ago
As Wantable's Director of Analytics & Lifecycle Marketing, your primary mission is to enhance customer engagement and retention, ultimately driving long-term value for the brand. This role is pivotal in analyzing customer behavior to mitigate churn and increase customer lifetime value. You will be responsible for developing comprehensive lifecycle touchpoints that nurture customer relationships and foster ongoing engagement with the Wantable brand. A significant aspect of your role will involve implementing targeted acquisition strategies, particularly for SMS, to grow the customer base and meet revenue goals. Additionally, you will focus on improving customer retention rates through tailored lifecycle touchpoints that enhance engagement and build brand loyalty. You will also work on expanding business lines, including private brands and e-commerce offerings, alongside the Edit (personal styling) service, to diversify product offerings and revenue streams. In this position, you will conduct retention analysis and forecasting to inform marketing strategies and initiatives. You will lead the creation of marketing strategies and campaigns aimed at driving higher customer lifetime value and brand loyalty. Your role will require you to manage channel strategies, utilizing customer data to enhance SMS and email marketing efforts, ensuring seamless execution across multiple digital marketing channels. Collaboration with internal stakeholders, including Creative, Technology/Engineering, Merchandising, and Customer Service, will be essential to ensure alignment throughout the customer journey. Staying updated on industry trends and best practices will be crucial for identifying opportunities for innovation and differentiation, while championing a customer-centric approach within the organization.