Director of Athletic Creative Content

Northwestern College - Orange City, IA

Full-time - Mid Level

Orange City, IA

Educational Services

About the position

Northwestern College is seeking applicants who are leaders in digital sports communication for the role of Director of Athletic Creative Content. This position is pivotal in conceptualizing and executing highlight videos and other video projects, as well as creating social media and website graphics. The Director will also develop graphic design collateral that promotes all athletic programs for both digital and printed purposes. This role is integral to the communications, marketing, development, and creative efforts of the Department of Athletics. It is a full-time, 12-month position that will work closely with the Red Raider athletic communications office under the supervision of the director of athletic communications. The Director will be responsible for researching, strategizing, conceptualizing, proposing, and designing creative projects across electronic, print, web, and interactive media. They will collect content during events to use as resources for recruiting, marketing, storytelling, and recaps. As the primary media coordinator for Red Raider social media pages, the Director will ensure that content is regularly updated across the department's main social media accounts. This includes shooting and creating content for all 23 NAIA sports and the entirety of the athletics department, in collaboration with a staff of student videographers. The role also involves the production and distribution of video across social media sites such as Facebook, Twitter, Instagram, and YouTube, including feature stories, highlights, and previews. In addition to content creation, the Director will supervise and mentor student employees in creative video production, coordinate graphic content relevant to today's digital sport market, and creatively use social media to promote Red Raider student-athletes and programs. They will monitor sport-specific social media pages and lead processes for translating the brand style guide into daily content applications across graphics, video, photo, and animation. The Director will also lead the photography team, casting vision for the photographic expression of the department, and assist with sports informational duties as needed. Collaboration with the college marketing and communications department is essential to promote a consistent and standout Red Raider brand.

Responsibilities

• Research, strategize, conceptualize, propose and design creative projects for electronic, print, web and interactive media.
• Collect content during events to use as resources for recruiting, marketing, storytelling and recaps.
• Serve as the primary media coordinator for Red Raider social media pages.
• Collaborate in brainstorming meetings to elevate the graphic design, branding and storytelling opportunities for the athletic department across social media, broadcasts and fundraising.
• Shoot and create content for all 23 NAIA sports and the entirety of the athletics department, in collaboration with a staff of student videographers.
• Produce and distribute video across social media sites (Facebook, Twitter, Instagram, YouTube), including feature stories, highlights, previews, etc.
• Supervise and mentor student employees in creative video production.
• Coordinate/assign graphic content relevant within today's digital sport market.
• Creatively use social media to promote Red Raider student-athletes and programs.
• Monitor sport-specific social media pages.
• Lead processes for translating the brand style guide into daily content applications across graphics, video, photo and animation.
• Lead the photography team, casting vision for our photographic expression.
• Assist with sports informational duties when needed as a member of the athletic communications office.
• Work collaboratively with the college marketing and communications department to promote a consistent, Stand Out, Red Raider brand.

Requirements

• Bachelor's degree in communications, graphic design, sport management or a related field.
• 1-3 years of related experience in sports creative content.
• Hands-on experience in videography, photography, animation or graphic design.
• Proficient understanding of Adobe creative environments.
• Experience in managing multiple social media accounts on multiple platforms.
• Ability to create and publish original, high-quality content.
• Strong knowledge of social media platforms and trends to develop and achieve social media design plan.
• Strong communicator (verbal, written, creative, professional).
• Problem solver, versatile, efficient and attentive to detail.
• Ability to keep up-to-date on new trends and innovative approaches in the industry.
• Ability to rapidly prepare graphics to respond in real-time to emerging news and team performance/accomplishments.
• Ability to handle high-stress situations and manage multiple responsibilities.
• Growth-oriented leader who empowers others to flourish.