Director of Brand & Growth Marketing

Unclassified - Beverly Hills, CA

Full-time - Senior

Beverly Hills, CA

About the position

As the Director of Brand and Growth Marketing at Emotional Utility Beverages, you will play a pivotal role in shaping the brand's future and driving its growth in a competitive market. Your primary responsibility will be to lead and execute comprehensive marketing strategies that enhance brand awareness, encourage product trial, and accelerate sales velocity across both retail and online channels. This position requires a strategic thinker who can navigate the complexities of the beverage industry while maintaining a focus on consumer engagement and brand loyalty. In this role, you will oversee all aspects of marketing initiatives, from in-store shopper marketing to digital campaigns and e-commerce strategies. You will collaborate closely with cross-functional teams to ensure that all marketing efforts align with the overall business objectives and resonate with our target audience. Your expertise in consumer behavior and data analytics will be essential in measuring the effectiveness of marketing campaigns and making data-driven decisions to optimize performance. You will also be responsible for developing innovative marketing programs that not only attract new customers but also retain existing ones. This includes leveraging insights from market research to inform product positioning and messaging, as well as identifying new growth opportunities within the beverage sector. Your leadership will inspire your team to push boundaries and explore creative solutions that elevate the Emotional Utility Beverages brand in the marketplace.

Responsibilities

• Lead and execute brand and growth marketing strategies for Emotional Utility Beverages.
• Drive growth across all consumer touchpoints, including in-store and digital channels.
• Develop innovative marketing programs to enhance brand awareness and product trial.
• Collaborate with cross-functional teams to align marketing efforts with business objectives.
• Utilize consumer behavior insights and data analytics to guide marketing strategies and measure effectiveness.
• Identify new growth opportunities within the beverage industry.

Requirements

• Proven experience in CPG digital marketing with a strong track record of building brands.
• Deep understanding of brand strategy and consumer behavior.
• Strong analytical skills with the ability to use data to inform marketing decisions.
• Experience in both online and offline marketing strategies.
• Ability to thrive in dynamic environments and achieve ambitious business goals.

Nice-to-haves

• Experience in the beverage industry or related consumer goods sectors.
• Familiarity with e-commerce platforms and digital marketing tools.
• Strong leadership skills with the ability to inspire and motivate a team.

Benefits

• Opportunity to make a significant impact on a fast-growing brand.
• Remote work flexibility.
• Collaborative and innovative work environment.