Director of Campaign Operations

Allegiance Group - Dallas, TX

Full-time - Senior

Dallas, TX

Professional, Scientific, and Technical Services

About the position

The Director of Campaign Operations at Allegiance Group + Pursuant is a senior leadership role responsible for the seamless execution of omnichannel direct response marketing campaigns. This position involves managing the end-to-end process of campaign execution, ensuring timely delivery of segmented data for personalized marketing initiatives across various platforms. The Director will guide cross-functional teams, optimize operational processes, and drive performance through data-driven decision-making.

Responsibilities

• Perform all campaign production responsibilities for personal portfolio of clients.
• Oversee the planning, execution, and performance tracking of marketing campaigns across digital, direct mail, telemarketing, and other channels.
• Ensure the seamless coordination and timely delivery of segmented audience data to maximize campaign effectiveness.
• Enable integrated omnichannel communications by overseeing the management and synchronization of customer data across all marketing channels.
• Collaborate with Audience, Advertising and Analytics teams to refine data utilization strategies to enhance the accuracy and impact of marketing campaigns.
• Monitor operational tools (e.g., CRM systems, marketing automation platforms) to improve efficiency, data integrity, and reporting.
• Coordinate efforts between Client Experience team and external vendor teams to streamline campaign workflows.
• Lead, mentor, and develop a team of Campaign Data Managers and Audience Specialists.
• Evaluate and refine campaign processes to ensure scalability and efficiency.

Requirements

• 8+ years in direct response marketing with at least 5 years in campaign operations.
• Proficiency in managing large datasets using SQL or other database management tools.
• Strong understanding of CRM, database management, and performance analytics tools.
• Familiarity with campaign management tools such as BCC Mail Manager or FlexMail and marketing automation technologies such as Adobe Campaign or Eloqua.
• Proven experience in leading cross-functional teams, including campaign strategists, data analysts, and technical resources.

Nice-to-haves

• Experience in nonprofit fundraising campaigns is preferred but not required.
• Bachelor's degree in marketing, business administration, or a related field; advanced degree preferred.

Benefits

• Competitive salaries + quarterly recognition program
• Work-life balance (really!) + Casual work environment
• Excellent benefits including Health, Dental, and Vision plans, Disability and Company Paid Life Insurance!
• Flexible PTO Policy + Paid Parental Leave
• 401k and company match