Sunnyvale ISD - Sunnyvale, TX
posted 1 day ago
Full-time - Director
Sunnyvale, TX
Executive, Legislative, and Other General Government Support
About the position
The Director of Communications & Marketing is responsible for promoting positive communications with employees, media, community, and the Board of Trustees regarding issues that impact the district. This role supports the district with strong written, public relations, and media relations skills, event planning skills, and strategies for identifying, capturing, and sharing the stories of SISD. The Director will prepare and provide information to the public about the mission, goals, policies, and activities of the district, based upon the SISD Strategic Plan. This position serves as the primary media contact for the district and assists the Superintendent with the oversight and implementation of special programs and projects.
Responsibilities
- Develop and execute a comprehensive district-wide public communications plan to communicate with both internal and external audiences.
- Promote family and community involvement by establishing and maintaining relationships with community partners.
- Develop and manage district community engagement and marketing programs.
- Present at workshops and meetings as needed.
- Participate in the planning and coordination of district programs as directed by the Superintendent.
- Develop and distribute public information materials and media releases pertaining to school information and programs using various methods including social media.
- Assist with photography of district students, personnel, and activities for publication.
- Design and produce district print publications such as informal brochures, newsletters, postcards, flyers, and invitations.
- Maintain district website to keep the public informed of educational news, events, and modern instructional practices in the district.
- Maintain and support district social media accounts, including Twitter, Facebook, and YouTube.
- Coordinate interviews and compose special interest stories to be used in district publications, including electronic newsletters and promotional videos.
- Visit school sites regularly to monitor the effectiveness of communication and public relations efforts and maintain positive relations with campus administration and staff.
- Attend all Board meetings and make presentations as required.
- Maintain positive relations with all stakeholders for the purpose of unifying efforts.
- Remain current and knowledgeable of trends in the fields of communication and education.
- Perform other duties as assigned.
- Work as a liaison with district parent organizations such as SEF, PTA, RABC, SAA, Gold Club, etc.
- Coordinate communications plan during bond elections.
- Develop business partnerships that support the vision and mission of the district.
Requirements
- Bachelor's degree from an accredited university with a major in English, journalism, communications, or related field (preferred).
- Two years journalism or communications experience preferred.
- Enthusiasm and interpersonal skills to relate well with students, staff, administration, Board of Trustees, parents, and the community.
- Outgoing, proactive personality and polished, professional image.
- Excellent verbal and written communication skills.
- Ability to collaborate across departments and campuses.
- Excellent organizational skills and the ability to motivate others.
- Ability to plan, prioritize and coordinate multiple projects and meet quick deadlines.
- Ability to take a project from concept to completion with minimal supervision or direction.
- Ability to design and prepare brochures, newsletters, presentations, and press releases.
- Proficient skills in social media applications and web design.
- Working knowledge of HTML and CSS.
- Demonstrated creativity in producing videos and multimedia projects.
- Proficient skills in basic graphic design and desktop publishing.
Benefits
- Exempt position with a salary based on the District Salary Scale.
- 12-month work year.
