Director of Communications & Outreach

$142,000 - $142,000/Yr

Collington And Company Ltd - Bowie, MD

Full-time - Mid Level

Bowie, MD

About the position

The Director of Communications and Outreach is a full-time onsite role responsible for developing and implementing strategic communication initiatives and outreach programs to enhance Collington's visibility and reputation. This position involves managing both internal and external communications, fostering community relationships, and ensuring consistent messaging that aligns with the organization's mission and values. The Director will collaborate closely with the CEO, team members, residents, and community partners to promote engagement and growth.

Responsibilities

• Develop and execute comprehensive multichannel communication strategies that support Collington's goals and objectives.
• Conduct regular audits of current communication efforts and assess their effectiveness.
• Collaborate with the CEO and senior leadership team to ensure alignment with the organization's vision and mission.
• Establish key performance indicators (KPIs) to measure the success of communication strategies.
• Oversee the creation, editing, and dissemination of high-quality content across various channels.
• Develop a content calendar to plan and coordinate communication efforts.
• Ensure consistency in tone, style, and branding in all communications.
• Write and edit articles, presentations, and other communication materials for the CEO and senior leadership team members.
• Develop and implement internal communication strategies to ensure team members and residents are informed and engaged.
• Manage internal communication platforms and tools, including newsletters and email updates.
• Build and maintain strong relationships with local and national media outlets.
• Serve as the primary point of contact for media inquiries and coordinate responses.
• Prepare and distribute press releases, media kits, and other press materials.
• Pitch story ideas to media outlets and secure media coverage.
• Monitor Collington's image and address any negative impacts.
• Develop and maintain a crisis communication plan.
• Act as the lead communication officer during crisis situations.
• Foster strong relationships with community organizations and local businesses.
• Represent Collington at community events, meetings, and forums.
• Develop and implement community outreach programs that align with Collington's mission and values.
• Identify and cultivate partnerships that support Collington's strategic objectives.
• Develop targeted outreach strategies for different audience segments.

Requirements

• Bachelor's degree in communications, Public Relations, or a related field; master's degree preferred.
• Minimum of 5-7 years of experience in communications, public relations, or a related field, with a proven track record of success.
• Proficiency in digital communication tools and social media platforms.
• Proficiency with Microsoft Office (Word, PowerPoint, Outlook, and Excel).
• Exceptional written and verbal communication skills.
• Strong organizational and project management skills.
• Strong interpersonal and relationship-building skills.
• Ability to work collaboratively with diverse stakeholders in a fast-paced environment.
• Knowledge of the senior living industry is a plus.

Nice-to-haves

• Experience in social media management.

Benefits

• 403(b)
• Dental insurance
• Health insurance
• Paid holidays
• Vision insurance
• Comprehensive Medical, Dental, Vision, Life & Disability Plans
• Vacation, Sick Leave & Holiday Pay
• Employee Assistant Program
• Scholarship opportunities