Director of Communications

$130,000 - $150,000/Yr

Glenstone Museum - Potomac, MD

Full-time - Senior

Potomac, MD

About the position

The Director of Communications at Glenstone Museum is responsible for developing and implementing innovative communication strategies to advance the museum's mission. This role is integral in expanding public access to the museum and raising brand awareness through various communication channels, including traditional press, public relations, and digital marketing. The Director oversees a high-performing team and collaborates with all departments to ensure effective internal and external communication.

Responsibilities

• Leading the Communication Department and developing communication strategies short and long term to advance the museum's mission.
• Managing up to three direct reports.
• Anticipating the communication needs of the organization based on the vision and strategic plan.
• Managing the implementation of the Glenstone brand guidelines, voice and tone and editorial style guide across all communication channels.
• Developing and managing a communication strategy and timeline for content distribution across all communication platforms.
• Leading the implementation of the strategic plan goals focused on sharing Glenstone's story with existing and new audiences.
• Developing communication plans designed to raise awareness of programs, exhibitions, and events.
• Leading website redesign projects from strategic design concept to implementation and long-term maintenance.
• Working closely with the leadership team to support robust internal communications structures.
• Developing communication plans and messaging for associates to share internally and externally when representing Glenstone.
• Developing marketing plans to increase audience outreach while supporting the goals of the institution.
• Overseeing the current website and implementation of communication strategy through social media.
• Developing and managing analytics (KPIs) for the communications strategy.
• Overseeing the creation and implementation of all external visitor communication in collaboration with the Director of Visitor Services.
• Creating and managing communications and marketing strategies at the local, national, and international level, as well as with targeted industry contacts in collaboration with the consulting firm.
• Writing all Glenstone press releases for the organization and tailoring messaging to different audiences by liaising with the internal stakeholders in other departments.
• Organizing and managing all Glenstone press previews and other media events.
• Serving as a spokesperson for Glenstone Museum.
• Managing a media relations consulting firm to achieve maximum impact and results.
• Overseeing a high-performing digital and social media strategy.
• Expanding the museum's digital presence, including the museum website, digital marketing and social media.
• Reviewing and approving all digital content implemented across all channels to ensure the tone and voice are aligned with other communication channels.

Requirements

• 10+ years of communications and/or public media relations experience with knowledge of digital communications.
• Experience managing a multi-disciplinary team.
• Strong cultural competence, interpersonal communication, planning, and organizational skills.
• Bachelor's degree in communications, marketing, journalism, or a related field, from an accredited institution of higher education.
• Excellent writing and copyediting skills.
• Exceptional listening skills and a demonstrated ability to communicate clearly and professionally.
• Knowledge of museum operations, the arts industry, and digital marketing for the arts.
• Strategic and tactical understanding of digital media, including website user experience and best practices for key social media outlets.
• Professional integrity and the ability to handle sensitive issues and situations with discretion.
• Ability to work independently and effectively, and with great attention to detail.
• COVID-19 vaccination and up to date on all boosters.

Benefits

• AD&D insurance
• Disability insurance
• Health insurance
• Dental insurance
• 401(k)
• Flexible spending account
• Tuition reimbursement
• Employee assistance program
• Vision insurance
• 401(k) matching