Director of Community Marketing - DIREC072702

Eagle Care - Richmond, IN

Full-time - Mid Level

Richmond, IN

Nursing and Residential Care Facilities

About the position

The Director of Community Marketing at American Senior Communities is responsible for driving growth through the development of new business relationships and marketing strategies. This role involves providing information about services, supporting community marketing efforts, and maintaining knowledge of market trends to enhance admissions and overall community engagement.

Responsibilities

• Provides appropriate and pertinent information regarding American Senior Communities services to potential customers
• Identifies and develops growth of new business relationships, referral sources and global professional referrals
• Identifies professional market contacts and communicates to the appropriate marketing directors
• Supports multiple community marketing efforts
• Develops and implements a marketing plan to support multiple ASC communities
• Serves as a member on community organizations and boards
• Maintains market specific knowledge and updates including competitors and other senior healthcare organizations
• Communicates knowledge of community and industry trends to appropriate ASC communities
• Monitors and achieves appropriate admission/marketing budgets and tracks results
• Monitors trends for inquiry, admissions, census, closing and denials
• Consistently prepares and submits reporting tools accurately and timely
• Actively participates in daily team meetings to alert appropriate staff members of projected sales calls and upcoming events
• Understands the company's service lines specific to individual properties
• Maintains a working knowledge of property and industry trends, legislative and regulatory issues
• Complies with the companys privacy practices and procedures related to resident and employee records and all state and federal privacy practices and procedures
• Complies with and adheres to the appropriate use of Personal Protective Equipment (PPE) required by the Bloodborne Pathogens Standards
• Demonstrates teamwork and prompt and regular attendance to work to ensure that quality care and services are provided to the patients we serve
• Demonstrates C.A.R.E. values to our residents, family members, customers and staff.

Requirements

• Bachelor's degree or equivalent in a healthcare related field preferred
• Minimum of three-years of experience in a role evaluating admissions to post-acute care settings
• Minimum of two-years of sales experience in a healthcare setting.