American Senior Communities - Fort Wayne, IN
posted 6 months ago
The Director of Community Marketing at American Senior Communities plays a pivotal role in enhancing the visibility and outreach of the organization’s services. This position is responsible for providing essential information about the services offered by American Senior Communities to potential customers, ensuring that they are well-informed about the options available to them. The Director will identify and cultivate new business relationships, referral sources, and global professional referrals, which are crucial for the growth and sustainability of the organization. In addition to developing new relationships, the Director will support multiple community marketing efforts and will be tasked with creating and implementing a comprehensive marketing plan that supports various ASC communities. This role also involves active participation in community organizations and boards, which helps to strengthen the organization's presence and reputation within the community. The Director will maintain a thorough understanding of market-specific knowledge, including competitor analysis and trends within the senior healthcare sector, to effectively communicate insights to the appropriate ASC communities. Monitoring and achieving marketing budgets, tracking results, and preparing timely reports are also key responsibilities of this role. The Director will actively participate in daily team meetings to keep staff informed about projected sales calls and upcoming events, ensuring that the team is aligned and prepared for success. Furthermore, the Director must have a solid understanding of the company's service lines and stay updated on industry trends, legislative, and regulatory issues. Compliance with privacy practices and the appropriate use of Personal Protective Equipment (PPE) is mandatory, ensuring the safety and confidentiality of both residents and employees. The Director is expected to demonstrate teamwork, regular attendance, and uphold the C.A.R.E. values of Compassion, Accountability, Relationships, and Excellence in all interactions with residents, family members, customers, and staff.