American Senior Communities - Fort Wayne, IN

posted 6 months ago

Full-time - Director
Fort Wayne, IN
51-100 employees
Nursing and Residential Care Facilities

About the position

The Director of Community Marketing at American Senior Communities plays a pivotal role in enhancing the visibility and outreach of the organization’s services. This position is responsible for providing essential information about the services offered by American Senior Communities to potential customers, ensuring that they are well-informed about the options available to them. The Director will identify and cultivate new business relationships, referral sources, and global professional referrals, which are crucial for the growth and sustainability of the organization. In addition to developing new relationships, the Director will support multiple community marketing efforts and will be tasked with creating and implementing a comprehensive marketing plan that supports various ASC communities. This role also involves active participation in community organizations and boards, which helps to strengthen the organization's presence and reputation within the community. The Director will maintain a thorough understanding of market-specific knowledge, including competitor analysis and trends within the senior healthcare sector, to effectively communicate insights to the appropriate ASC communities. Monitoring and achieving marketing budgets, tracking results, and preparing timely reports are also key responsibilities of this role. The Director will actively participate in daily team meetings to keep staff informed about projected sales calls and upcoming events, ensuring that the team is aligned and prepared for success. Furthermore, the Director must have a solid understanding of the company's service lines and stay updated on industry trends, legislative, and regulatory issues. Compliance with privacy practices and the appropriate use of Personal Protective Equipment (PPE) is mandatory, ensuring the safety and confidentiality of both residents and employees. The Director is expected to demonstrate teamwork, regular attendance, and uphold the C.A.R.E. values of Compassion, Accountability, Relationships, and Excellence in all interactions with residents, family members, customers, and staff.

Responsibilities

  • Provide appropriate and pertinent information regarding American Senior Communities services to potential customers.
  • Identify and develop growth of new business relationships, referral sources, and global professional referrals.
  • Identify professional market contacts and communicate to the appropriate marketing directors.
  • Support multiple community marketing efforts.
  • Develop and implement a marketing plan to support multiple ASC communities.
  • Serve as a member on community organizations and boards.
  • Maintain market specific knowledge and updates including competitors and other senior healthcare organizations.
  • Communicate knowledge of community and industry trends to appropriate ASC communities.
  • Monitor and achieve appropriate admission/marketing budgets and track results.
  • Monitor trends for inquiry, admissions, census, closing, and denials.
  • Consistently prepare and submit reporting tools accurately and timely.
  • Actively participate in daily team meetings to alert appropriate staff members of projected sales calls and upcoming events.
  • Understand the company's service lines specific to individual properties.
  • Maintain a working knowledge of property and industry trends, legislative and regulatory issues.
  • Comply with the company's privacy practices and procedures related to resident and employee records and all state and federal privacy laws including HIPAA.
  • Comply with and adhere to the appropriate use of Personal Protective Equipment (PPE) required by the Bloodborne Pathogens Standards.
  • Demonstrate teamwork and prompt and regular attendance to work to ensure that quality care and services are provided to the patients we serve.
  • Demonstrate C.A.R.E. values to our residents, family members, customers, and staff.

Requirements

  • Bachelor's degree or equivalent in a healthcare related field preferred.
  • Minimum of three years of experience in a role evaluating admissions to post-acute care settings.
  • Minimum of two years of sales experience in a healthcare setting.

Benefits

  • Top competitive market wages
  • Paid Time Off (PTO), holiday pay and opportunities to earn additional PTO
  • Access a portion of your earned wages before payday with PayActiv
  • Paid training, skills certification & career development support
  • Medical, vision & dental insurance with Telehealth option
  • Medical and dependent flexible spending accounts
  • 401(k) retirement plan options
  • Lucrative employee referral bonus program
  • Tuition assistance and certification reimbursement
  • Continued education opportunities through Purdue Global & O2NE scholarship program
  • Employee assistance program & wellness support
  • Retail, food & entertainment discounts and so much more!
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