DIRECTOR OF CONTENT MARKETING SAN FRANCISCO, CALIFORNIA, UNITED STATES

$175,000 - $185,000/Yr

Forge Global - San Francisco, CA

Full-time - Senior

San Francisco, CA

Publishing Industries

About the position

At Forge (NYSE: FRGE), we know our team is our greatest asset. As technology innovators in the private market, our vision is to deliver a richer future for everyone. We live that vision through our values of being bold, humble, and accountable. We experience the value that our vision brings to the world every day, helping the teams behind the greatest innovations of our generation, from space travel to planet-saving, plant-based nutrition, and more. Our mission is to empower more people to exercise ownership in the world's leading private companies via a world-class technology platform with access to the largest network of buyers and sellers in the world. With liquidity solutions, exclusive data and insights, a custody offering, and a vibrant marketplace, Forge's goal is to build the best-in-class technology infrastructure to power a global private market that is transparent, accessible, and seamless for companies, their employees, and investors. Through Forge, employees can sell their private shares, employers can reward shareholders with pre-IPO liquidity, and individual and institutional investors can participate in private unicorn growth. Forge's differentiated global marketplace addresses rising demand among individual and institutional investors for exposure to private company stocks and it is building a growing network effect with defensible competitive advantages. The Forge marketplace has over 440,000 registered users and private shares have traded in more than 500 companies since inception, representing over $12 billion in volume across over 21,000+ transactions. As the Director of Content Marketing, you will formulate an encompassing content strategy while excelling in financial content creation. You will orchestrate content programs across various customer segments and distribution channels, driving execution by leading and managing a dynamic team of freelancers to produce high-quality, impactful content crafted for our capital markets audience. You will oversee the editing of the various content forms including writing samples and blogs, while also taking on additional projects such as guidebook series. You will additionally manage and execute against our content calendar while analyzing and utilizing critical KPIs and metrics to ensure our content aligns with business objectives and resonates with our institutional investor audiences.

Responsibilities

• Own and execute the content strategy and editorial calendar that delivers world-class content across all formats and channels to Forge's audience of financial institutions, sophisticated accredited investors, private tech company leaders, and employee shareholders.
• Drive new content creation through the origination of new reports, materials, and assets across short and long form content, advertising, video assets, sales materials, emails, and print collateral.
• Create compelling content and manage a team of freelancers and agency writers to execute the content strategy.
• Lead content projects cross-functionally, partnering with teams in data analysis, production, design, sales, and channel distribution.
• Scale content as a capability: Establish quarterly goals and calendars; track and measure; scale the resourcing model across internal teams, freelancers, and agency partners; develop ways of partnering cross-functionally within Forge to drive business goals.

Requirements

• 8 years of experience leading content production management while owning and executing a content calendar.
• 5+ years of experience leading, managing, and editing for freelance and/or agency writers focused on financial audiences.
• Expertise in capital markets and financial markets, products, and services required to write and develop content catered to institutional investors, analysts, or similar audiences.
• Proven ability to build overall content strategy programs which are supported by individual content pieces.
• Data Driven with a deep understanding of how to analyze, measure, and improve content's impact and performance.

Nice-to-haves

• FinTech or Financial Services startups experience preferred.
• Experience with online tools (Pardot, ProcessWire, Heap) that enable the content program to scale effectively.
• CFA or FINRA qualifications.

Benefits

• Annual salary range of $175,000 - $185,000 + annual bonus.