Vineyard Vines - Stamford, CT
posted 16 days ago
About the position
vineyard vines is a highly successful, privately held, American clothing and accessory retailer founded in 1998 on Martha's Vineyard by brothers, Shep & Ian Murray. With Shep & Ian still at the helm today, vineyard vines has experienced exponential year over year growth and now operates over 120 retail locations including an outlet division, a successful e-commerce business, domestic distribution center, and expanding corporate headquarters. In addition, vineyard vines is carried in major department stores such as Nordstrom and Bloomingdales as well as numerous specialty boutiques across the US. vineyard vines was founded on a state of mind that Every day should feel this good. You don't need to be on a beach, by the ocean or on vacation to have Every day should feel this good moments. It's a state of mind that we all experience, and one where everyone is invited. At vineyard vines, we don't just live an #EDSFTG life away from our desks-we bring it to work with us, too. In our stores, at our Harbor Drive headquarters or working remotely, our company culture is fun, encouraging and welcoming to all. We work hard and play harder, and we never take ourselves too seriously. And while we have many company goals, our number one priority is making vineyard vines a great place to work for all employees. Our team is our family, and we'd never have grown to where we are today without them. We're committed to building an inclusive team across all channels, departments and stores within our community. We hope you'll join us and see what the smiling pink whale is all about.
Responsibilities
- Edit, approve and oversee copy for all channels, including email, website, seasonal catalogs and mailers, product copy, digital media, retail signage and window clings for vineyard vines mainline, OUTLET and wholesale business verticals.
- Manage a team of copywriters and assign work during weekly kick-off meetings in partnership with project management.
- Establish messaging and overarching voice direction for all seasonal brand campaigns, ensuring that copy tells a focused, cohesive, and authentic story in partnership with key cross functional stakeholders.
- Ensure that all cross-channel promotional messaging, including email copy, subject lines and preheaders, paid ads and store signage, is optimized for maximum sales potential.
- Partner with CRM and marketing to analyze relevant metrics and apply key learnings to the copy.
- Partner with merchandising, marketing and design to highlight and celebrate key product features across channels. Lead copy team in brainstorming names for big idea items, franchises and collections on a seasonal basis.
- Dive in with the team and write copy as needed, from larger campaign moments and seasonal refreshes to 'in the weeds' projects alike.
- Collaborate with the social team on caption copy direction, ensuring that seasonal campaigns and promotional messaging are accurately represented on social media and have a channel specific point of view.
- Act as liaison between digital experience team and creative team, participating in daily morning sales recaps and keeping the team updated on strategy shifts.
- Regularly QA vineyardvines.com for accuracy and proofing.
- Partner with HR on any relevant internal copy needs to maintain consistency of both internal and external brand voice.
- Maintain a close pulse on current trends in the marketplace, regularly share out swipe and brainstorm ideas to keep the team engaged and inspired.
Requirements
- Bachelor's degree in English, Journalism, Marketing or a related field
- 10+ years retail writing experience preferably in fashion and editorial, including 4+ years managing a team of writers and leading copy
- Solid understanding of marketing, media and UX
- Impeccable spelling, grammar, proofreading and editing skills
- Ability to respond to feedback with a positive, results-driven attitude
- Knowledge of SEO principles and best practices
- Strong organizational, leadership, management, problem solving and presentation skills
- Ability to juggle multiple projects under tight deadlines and manage the workload of several team members.
Benefits
- Flexible working hours and work from home days to accommodate your personal life
- Generous employee discount
- Competitive salary package
- 401-K
- Commuter benefits
- Paid-family leave
- Health savings
- Flex spending accounts
- Life & disability insurance
- Onsite gym
- Health & financial wellness programs
- 2 summer Fridays to take off in addition to a competitive vacation policy & holiday calendar
