Director of Creative Content & Branding, Womens Basketball

University of Tulsa - Tulsa, OK

Full-time - Mid Level

Tulsa, OK

About the position

The Director of Creative Content & Branding for Women's Basketball at The University of Tulsa is a pivotal role responsible for enhancing and promoting the brand of the women's basketball program. This position entails overseeing the management of the program's social media presence across various platforms, including Twitter, Facebook, Instagram, and TikTok. The director will be tasked with developing graphic design collateral that supports both digital and print initiatives aimed at increasing visibility and engagement for the women's basketball team. In addition to social media management, the director will create in-house materials such as camp brochures, team schedules, and internal documents, utilizing a strong understanding of the printing process and digital photography. The role also involves the creation of compelling recruiting materials, including infographics and personalized campaigns, to attract potential recruits. The director will capture and curate content during game days and community outreach events, ensuring that all materials align with the department's branding standards. Collaboration is key in this position, as the director will work closely with the communications, marketing, and external teams to ensure consistent messaging across all platforms. Excellent communication skills are essential, particularly during peak recruiting periods and game days, to effectively liaise with coaches and staff. The director will also attend regular meetings with the Creative Director for Athletics and the Head Women's Basketball coach to align on strategies and expectations. This role is integral to the growth and visibility of The University of Tulsa Women's Basketball program, requiring a blend of creativity, strategic thinking, and strong collaborative skills.

Responsibilities

• Develop graphic design collateral for external units to utilize for digital and printed purposes.
• Create in-house materials including camp brochures, stationary, and team schedules.
• Supervise creative photo shoots of players and manage digital photography and videography.
• Create compelling designs and infographics for recruiting materials.
• Organize a working system to produce recruiting materials and resources needed.
• Oversee photographs of the game day atmosphere and collect content during games.
• Manage and direct all content for the women's basketball department's primary social media sites.
• Create and implement yearly social media strategies and plans.
• Collaborate with communications, marketing, and external staffs to ensure content follows brand standards.
• Engage with fans on social media and maintain regular updates on department's main accounts.
• Communicate effectively with coaches and staff during peak recruiting and game days.
• Perform other duties as assigned by the Head Women's Basketball coach.

Requirements

• Bachelor's degree in a relevant field.
• 2 years of relevant experience in creative content and branding.
• Experience with Adobe InDesign, Photoshop, and After Effects.
• Exceptional design skills and strong creative abilities.
• Strong collaborative skills to work with other departmental creative positions.

Nice-to-haves

• Experience with all Adobe Creative Suite platforms is a plus.