UCHealth - Cincinnati, OH

posted 2 months ago

Full-time - Director
Cincinnati, OH
Hospitals

About the position

The Director of Creative Marketing at UC Health will play a pivotal role in shaping the creative vision and direction for the organization. This leadership position requires a dynamic individual who is not only highly organized but also possesses a collaborative spirit. The Director will lead the creative team and work closely with cross-functional teams to deliver innovative and effective creative solutions that enhance the UC Health brand both internally and externally. The ideal candidate will have a strong passion for multi-channel storytelling, exceptional design capabilities, and innovative thinking that pushes the boundaries of traditional marketing strategies. In this role, the Director of Creative Marketing will be responsible for articulating creative concepts and strategies clearly, ensuring that all marketing initiatives align with the overall goals of UC Health. This includes overseeing the development of marketing materials, campaigns, and digital content that resonate with diverse audiences. The Director will also be tasked with fostering a culture of creativity within the team, encouraging collaboration and the sharing of ideas to drive impactful marketing efforts. The position requires exceptional communication and presentation skills, as the Director will frequently engage with stakeholders at all levels, including senior leadership, to present creative strategies and outcomes. The Director will also be responsible for measuring the effectiveness of marketing initiatives and making data-driven decisions to optimize future campaigns. This is an exciting opportunity for a creative leader to make a significant impact on the UC Health brand and its mission to provide high-quality healthcare services to the community.

Responsibilities

  • Establish the creative vision and direction for UC Health.
  • Lead and manage the creative team to deliver innovative marketing solutions.
  • Collaborate with cross-functional teams to enhance the UC Health brand.
  • Oversee the development of marketing materials and campaigns.
  • Articulate creative concepts and strategies to stakeholders clearly.
  • Foster a culture of creativity and collaboration within the team.
  • Measure the effectiveness of marketing initiatives and optimize future campaigns.

Requirements

  • Proven experience in a creative leadership role within marketing or communications.
  • Strong background in multi-channel storytelling and innovative design.
  • Exceptional communication and presentation skills.
  • Ability to articulate creative concepts and strategies clearly.
  • Experience in managing and leading creative teams.

Nice-to-haves

  • Experience in the healthcare industry or academic health systems.
  • Familiarity with digital marketing and social media strategies.
  • Knowledge of brand management and development.

Benefits

  • Comprehensive health insurance coverage.
  • 401k retirement savings plan with employer matching.
  • Paid time off and holidays.
  • Professional development opportunities.
  • Flexible scheduling options.
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