Director of Creative Services

Hendrick Motorsports - Charlotte, NC

Full-time - Senior

Charlotte, NC

Insurance Carriers and Related Activities

About the position

Hendrick Motorsports, a leading NASCAR Motorsports operation, is seeking an experienced, creative, and highly motivated Director of Creative Services to oversee all creative services operations. This pivotal leadership role is responsible for managing the creative services teams, which include video and photo production, graphic design, social media, editorial content, and data analysis. The ideal candidate will possess a strong background and portfolio in creative fields such as graphic design, copywriting, or media production, along with relevant experience in managing creative teams and projects, preferably in a sports, agency, or corporate environment. Excellent communication, collaboration, and leadership skills are essential, as is the ability to handle multiple tasks and deadlines effectively. The Director of Creative Services will collaborate with various stakeholders to deliver impactful creative solutions while maintaining the highest standards of brand integrity. This role requires an expert understanding of the creative industry, trends, and best practices. A bachelor's degree in a related field, such as marketing, digital media, film, or graphic design, is preferred. The successful candidate will lead day-to-day management of the creative services teams, ensuring all deliverables are completed on time and to the highest quality. They will establish clear and measurable objectives for the creative services program and each team member, oversee payroll and administrative tasks, and foster interdepartmental communication to ensure seamless project execution.

Responsibilities

• Lead day-to-day management of the creative services teams, ensuring all deliverables are completed on time and to the highest quality.
• Establish clear and measurable objectives for the creative services program and each team member.
• Oversee payroll, PTO requests, expense reports, and other administrative tasks for the creative services group.
• Collaborate with executives, directors, and managers to align creative services with internal and external stakeholder expectations.
• Foster interdepartmental communication and collaboration among all groups to ensure seamless project execution.
• Maintain working relationships with Hendrick Automotive Group and Hendrick Performance creative teams for effective cross-company collaborations.
• Oversee all phases of creative projects, including planning, client conversations, development, production, and delegation.
• Develop and manage project budgets/estimates and ensure proper handling of internal and external billing.
• Manage special projects as assigned by the managing director.
• Oversee social media content creation, posting strategies, and trends.
• Establish and implement a content calendar for tracking, reporting, and visibility into creative services workload and output.
• Uphold Hendrick Motorsports established brand standards and stay updated on industry trends in production, graphic design, social media, and data analysis.
• Identify and implement hardware and software tools to support team success.
• Proactively work with account services, communication, and business development teams to create content that meets partnership needs.
• Establish group travel schedules and ensure appropriate staffing for races/events.
• Coordinate travel logistics for the creative services group in collaboration with marketing operations.
• Ensure appropriate recognition of staff successes and accomplishments and set clear expectations for professionalism and behavior.
• Work with human resources to complete annual personnel reviews and recruit new talent.

Requirements

• Proven experience in managing creative services teams, including photography, videography, graphic design, social media, editorial content, and data analysis.
• Strong leadership and team management skills.
• Excellent communication and collaboration abilities.
• Proficiency in project management and budget oversight.
• In-depth knowledge of current trends in creative industries and social media.
• Experience in data analysis and partner reporting on exposure and engagement value.
• Expert in Adobe Creative Suite software with a strong emphasis on Illustrator, Photoshop, and Premiere.
• A working understanding of the NASCAR industry is preferred.
• Ability to travel as needed for business purposes, including race weekends.
• Bachelor's degree in marketing, digital media, film, graphic design, or a related field is preferred.