Director of Customer Acquisition-(Digital Marketing Expert!)

Al Sears M.D. - Natural Health - Royal Palm Beach, FL

Full-time - Senior

Royal Palm Beach, FL

About the position

The Director of Customer Acquisition is a leadership role focused on driving growth through effective digital marketing strategies. This position requires a seasoned expert in direct-response sales and marketing, responsible for acquiring new customers and revenue across various digital channels. The ideal candidate will leverage their extensive experience to develop innovative strategies and manage a team to achieve ambitious customer acquisition goals.

Responsibilities

• Acquire new customers and revenue across all digital marketing channels including search, display, paid social, sponsored content, affiliate, and email.
• Develop and implement channel strategies for ongoing management of digital marketing efforts.
• Establish and report KPIs related to all customer acquisition channels.
• Collaborate with copywriters, designers, and other departments to enhance marketing efforts.
• Manage a team to drive customer acquisition initiatives.
• Bring new products to market effectively.

Requirements

• 10+ years of extensive experience in direct-response, ROI-driven customer acquisition.
• Strong expertise in digital marketing channels and strategies.
• Ability to analyze data and KPIs to inform marketing decisions.
• Experience in the direct response newsletter and supplement industries.

Nice-to-haves

• Creative flair for idea generation and out-of-the-box thinking.
• A passion for customer acquisition in the digital space.
• Experience in a fast-paced, dynamic start-up environment.

Benefits

• Signing bonus
• Competitive salary
• Generous bonuses
• Paid vacation, holidays, and sick days
• Health insurance
• 401(k) plan
• Discounts on company products and services
• Free onsite yoga and fitness classes
• Free organic eggs