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The Director of Customer Lifecycle Marketing will play a key role in defining and optimizing the customer experience at Qlik, from initial engagement to retention and growth. This role will work cross-functionally with customer success, product marketing, digital marketing, and marketing ops to create and promote personalized campaigns that grow and nurture Qlik's existing customer base. This position will work to maximize customer lifetime value while reducing churn through strategic customer communication, product promotion, and measurement tactics.