Director of Data Analytics and Marketing

$80,000 - $115,000/Yr

Seneca Foods - Fairport, NY

Full-time - Mid Level

Fairport, NY

Wholesale Trade Agents and Brokers

About the position

Seneca Foods is one of North America's leading providers of packaged fruits and vegetables, with facilities located throughout the United States. Our high-quality products are primarily sourced from over 1,400 American farms. Seneca holds the largest share of the retail private label, food service, and export canned vegetable markets, distributing to over 90 countries. Products are also sold under the brands of Libby's, Aunt Nellie's, READ, Seneca Farms, Green Valley, Green Giant (Shelf-Stable), CherryMan, Paradise, Pennant, and Seneca labels, including Seneca snack chips. Seneca also provides vegetable products to other companies under various co-pack arrangements. Seneca Foods in Fairport, NY is currently seeking a Director of Data Analytics and Marketing to join our team. This position is responsible for analyzing industry and syndicated sales data to glean strategic business insights that assist sales teams and maximize sales opportunities. The Director will build solid relationships with the sales teams, maintain relationships with external resources, and develop promotions as needed. Additionally, this role will assist in brand management and customer-specific marketing events as assigned. This is an onsite position in Fairport, NY, with an annual salary wage range based on skills, abilities, and experience from $80k-115k.

Responsibilities

• Maintain syndicated data reports, analysis, and continuing education.
• Work with sales teams to develop sales materials as needed, including presentations, sell sheets, and syndicated data.
• Build and maintain relationships with agencies and outside vendors.
• Maintain sales materials cross-functionally as it relates to the products and the company.
• Develop and maintain brands as it applies to areas of responsibility.
• Stay informed on competition and current industry trends.
• Plan, attend, and participate in various trade shows.
• Other duties as assigned.

Requirements

• Bachelor's Degree in a related field or 5 years of industry experience.
• Strong data analytics skills are critical toward the relational foundations required.
• Strong Excel skills are required.
• Strong presentation, organizational, and communication skills.
• Experience and/or knowledge of the food industry.
• Ability to work with all levels of the organization.
• Marketing skills are critical to the relational foundations required.
• Ability to develop and execute overall duties ensuring goals are met.

Benefits

• Medical insurance
• Dental insurance
• Vision insurance
• Life insurance
• 401K
• Paid time off
• Employee discounts