Director of Development Communications and Marketing

Texas Southern University - Houston, TX

Full-time - Mid Level

Houston, TX

Educational Services

About the position

The Director of Development Communications and Marketing at Texas Southern University plays a crucial role in the University Development Office, focusing on building and maintaining relationships with donors and alumni to secure philanthropic support. This position involves overseeing the development and implementation of a comprehensive marketing and communications strategy to align with the university's long-term goals and revenue objectives. The director will also provide leadership in marketing and communications, ensuring effective brand management and donor recognition.

Responsibilities

• Provide vision and operational leadership in marketing and communications.
• Collaborate with cross-functional teams to implement marketing strategies and campaigns.
• Enhance connectivity and loyalty among university constituents through brand management.
• Convey the value proposition of the university through media relations programs.
• Serve as an advisor on internal and external communications matters.
• Develop executive-level communications including speeches and high-level correspondence.
• Create and manage campaign project timelines and asset development.
• Leverage technology and various platforms for marketing and communications.
• Evaluate technology use to maximize campaign results.
• Develop performance dashboards to track brand health and campaign performance.
• Report on progress and recommend strategic adjustments.
• Implement operational strategies for efficient communications and marketing operations.
• Manage external marketing and communications partners for optimal performance.

Requirements

• Bachelor's degree required.
• At least three years of successful experience in communications and marketing.
• Demonstrated ability to manage multiple complex campaigns.
• Proven effectiveness in a dynamic environment.
• Expertise in brand management, marketing, and media relations.
• Exceptional written and oral communication skills.
• Superior editorial and copywriting skills.
• Experience in multi-platform message development.
• Experience in coaching and leading a team.
• Familiarity with social media and digital marketing trends.
• Experience with CRM and marketing technology systems.

Nice-to-haves

• Experience in non-profit organizations preferred.

Benefits

• Salary commensurate with experience.
• Full-time position with standard working hours (8:00am - 5:00pm M-F).