Director of Digital and Marketing Technology

Crunch Fitness Canada - New York, NY

Full-time - Director

Remote - New York, NY

251-500 employees

Personal and Laundry Services

About the position

The Director of Digital and Marketing Technology at Crunch is a pivotal leadership role responsible for advancing and optimizing the integration of the CRM (HubSpot) with digital marketing programs across all Crunch locations. This position requires a blend of technical proficiency and project management skills to coordinate and guide various marketing initiatives, ensuring alignment of resources, timelines, and technology. The role emphasizes continuous optimization and effective communication, making it essential for driving the company's marketing technology strategy.

Responsibilities

• Serve as the strategic leader and project manager for all digital marketing projects at Crunch.
• Configure and optimize the marketing automation platform (HubSpot) to meet business needs.
• Lead content management and troubleshoot digital assets for Crunch.com and the Crunch app.
• Guide the marketing team on digital best practices for partnerships and website creative.
• Use HubSpot and Google Analytics to produce performance/ROI reports and share best practices.
• Manage CRM strategy across various audiences and build testing frameworks for optimization.
• Monitor industry trends in marketing automation and analytics for continuous improvement.
• Coach and manage Digital Marketing Associate and Digital Marketing Coordinator.

Requirements

• Bachelor's degree in marketing or a relevant area.
• 6+ years of digital marketing experience.
• Advanced understanding of HubSpot (Marketing Hub, Sales Hub) and its integration with marketing strategies.
• Experience in a B2C marketing organization, focusing on marketing technology and systems.
• Excellent written and verbal communication skills.
• Documented experience using Google Analytics and GTM for data analysis.
• Strong organizational and project management skills.
• Ability to think creatively and problem-solve while managing multiple tasks.
• Experience testing and troubleshooting digital assets.
• Familiarity with HTML is appreciated.

Benefits

• Flexible work from home options available.