Director of Digital Commerce and Digital Marketing

$130,000 - $160,000/Yr

Goldbug - Denver, CO

Full-time - Senior

Hybrid - Denver, CO

Food and Beverage Retailers

About the position

The Director of Digital Commerce and Digital Marketing at Goldbug is a newly created role responsible for overseeing all aspects of digital commerce, including e-commerce channels such as marketplaces and the company's direct-to-consumer (DTC) site. This position focuses on developing and implementing profitable digital growth strategies, managing the e-commerce profit and loss (P&L), and collaborating with various teams to optimize product assortment and marketing efforts.

Responsibilities

• Develop and implement growth strategies across e-commerce channels including marketplaces, wholesale .com, and GoldBug DTC site.
• Set yearly, quarterly, and monthly plans for revenue, spend, and product assortment launch strategies.
• Manage P&L for all online channels to achieve revenue and margin targets.
• Optimize performance of ad and marketing efforts to drive traffic and conversion.
• Collaborate cross-functionally with Merchandising, Design, Product Development, Sales, and Production Planning.
• Research market trends and consumer behavior to inform strategies.
• Manage product assortment, forecasting, and inventory planning alongside production planning and logistics teams.
• Oversee external paid media agencies to drive results.
• Plan and develop new processes for DTC efforts including marketing, customer acquisition, and retention.
• Ensure consistency across .com channels and social media with marketing partners.

Requirements

• 10+ years of e-commerce experience including marketplaces and DTC.
• 5+ years of management experience.
• Deep understanding of 3P best practices, including paid marketing, SEO, product pages, and promotions.
• Experience building digital merchandising assortments and strategies.
• Proven track record of launching new products and scaling existing businesses within Amazon and other marketplaces.
• Strong ability to analyze data and develop recommendations based on analysis.
• Experience leading and activating digital marketing initiatives for DTC and marketplace partners.

Nice-to-haves

• Experience with retailer marketplaces including Walmart and Target.
• Ability to interact directly with accounts and sales partners to build growth strategies.
• Comfortable in a dog-friendly office environment.

Benefits

• Medical insurance
• Dental insurance
• Vision insurance
• Life insurance
• Disability insurance
• Flex spending account
• 401(k) with matching
• Paid vacation
• Paid sick/personal leave
• Paid eco-pass