Director of Digital Marketing Analytics

MGM Resorts International - Las Vegas, NV

Full-time - Senior

Las Vegas, NV

Accommodation

About the position

The Director of Digital Marketing Analytics at MGM Resorts International is responsible for leading analytics initiatives that drive insights and recommendations from digital marketing data across various channels. This role involves overseeing a team of analysts, developing analytics roadmaps, and collaborating with multiple teams to enhance digital marketing strategies and improve customer engagement and conversion rates.

Responsibilities

• Oversee the analysis of digital marketing data across media, email, web, and app channels, focusing on performance metrics, customer engagement trends, and user behavior.
• Develop and implement an end-to-end analytics roadmap that supports the business's digital marketing strategy.
• Develop and present strategic insights and recommendations based on data analysis to optimize digital marketing campaigns, improve customer experiences, and drive conversions.
• Monitor and evaluate channel trends, attribution models, and the effectiveness of digital campaigns.
• Provide recommendations for continuous improvement and lead A/B testing initiatives to test hypotheses, validate strategies, and optimize digital marketing efforts across campaigns and web/app platforms.
• Query, analyze, and interpret complex data sets to uncover actionable insights. Ensure data accuracy and integrity by performing regular quality checks and validation.
• Stay up to date with the latest digital marketing tools and technologies, ensuring that the team leverages the most effective solutions for data collection, analysis, and reporting.
• Manage and mentor a team of digital marketing analysts, ensuring the delivery of high-quality analysis and actionable insights. Foster a collaborative and growth-oriented team environment.
• Analyze customer journeys across digital marketing channels and web/app, identifying opportunities for enhancement and developing strategies to improve engagement and conversion rates.
• Partner with multiple teams to ensure alignment on digital marketing strategies and to implement data-driven initiatives that move the business forward.
• Prepare and present analytical findings, insights, and recommendations to senior leadership and business partners, ensuring clarity and actionable outcomes.

Requirements

• Bachelor's Degree in Business Management, Finance, or related fields, or equivalent education and experience
• 4+ Years of experience in the relevant subject area expertise (e.g. industry or function) with experience in driving business performance through operational insights and analytics, or prior relevant experience
• Experience in writing and executing SQL, Python, Azure Databricks
• Proven ability to drive business performance through operational insights and analytics

Benefits

• Wellness incentive programs to help you stay healthy physically and mentally
• Access to company hotel, food and beverage, retail, and entertainment discounts as well as discounts with company partners on things like travel, electronics, online shopping, and more
• Free Parking
• Health & Income Protection benefits (for eligible employees)
• Professional and personal development through programs and networking opportunities as well as volunteer opportunities in the community