Director of Digital Marketing and Content

$89,913 - $145,151/Yr

State of Maryland - Baltimore, MD

Full-time - Senior

Remote - Baltimore, MD

501-1,000 employees

Executive, Legislative, and Other General Government Support

About the position

The Director of Digital Marketing and Content at the Maryland Transit Administration (MTA) is responsible for developing and executing digital marketing and communication strategies that enhance the MTA brand and engage a diverse audience. This role involves overseeing the growth and maintenance of MTA's digital platforms, ensuring a consistent and engaging user experience across all devices. The position requires expertise in content strategy, digital content creation, and search engine optimization, making it pivotal for the agency's outreach and engagement efforts.

Responsibilities

• Develop and manage digital marketing and communication strategies to drive engagement and optimize performance across web properties, web applications, and mobile platforms.
• Oversee content creation and ensure a consistent experience across all digital platforms.
• Utilize social media ad platforms and organic algorithm insights to enhance digital marketing efforts.
• Analyze web and social media performance to continually improve digital content and campaigns.
• Lead the adaptation of content for the web, ensuring it is visually compelling and easy to navigate.
• Manage multiple web projects from inception to launch, ensuring timely and budget-conscious delivery.
• Implement and manage programming projects to support agency needs.
• Coordinate web content updates across departments, maintaining quality control and consistency.
• Conduct QA/QC testing on all digital applications.
• Lead graphic design efforts for web and digital properties, including social media and digital advertising.
• Collaborate with vendors to optimize user experiences on MTA's web properties.

Requirements

• Proven experience in digital marketing and content strategy.
• Strong understanding of SEO and web analytics tools.
• Expertise in social media platforms and their ad algorithms.
• Proficient in full stack web development, specifically PHP, MySQL, JavaScript, HTML, and CSS.
• Excellent project management skills with the ability to handle multiple projects simultaneously.
• Strong graphic design skills and experience with digital advertising.
• Ability to collaborate effectively with internal teams and external vendors.
• Excellent written and verbal communication skills.
• Up-to-date with the latest trends in digital marketing and content creation.
• Strong problem-solving skills and attention to detail.

Nice-to-haves

• A Bachelor's degree in Marketing, Communications, Digital Media, or a related field; Master's degree preferred.
• Minimum of 7-10 years of experience in digital marketing, content strategy, or a related field.
• Relevant certifications in digital marketing, such as Google Analytics, Google Ads, or HubSpot Content Marketing.
• Certification in project management (PMP, Agile, etc.) is advantageous.

Benefits

• Flexible/Hybrid work options
• Comprehensive health insurance
• Retirement savings plan
• Paid holidays and leave
• Professional development opportunities