Director of Digital Marketing and Social Media Operations

Lids - Indianapolis, IN

Full-time - Mid Level

Indianapolis, IN

1,001-5,000 employees

Clothing, Clothing Accessories, Shoe, and Jewelry Retailers

About the position

The Director of Digital Marketing and Social Media Operations at Lids Sports Group is responsible for overseeing and managing all digital advertising, e-commerce, and social media initiatives. This role involves developing strategies to enhance brand reach, attract new consumers, and increase sales while managing a team and collaborating with various departments. The position reports directly to the VP of Marketing and plays a crucial role in product releases, promotions, and marketing campaigns across multiple digital platforms.

Responsibilities

• Oversee day-to-day digital advertising, e-commerce, and social media initiatives.
• Develop and implement strategies to achieve reach and frequency targets.
• Manage and develop departmental staff.
• Create and manage a content calendar for social media.
• Develop modernized e-commerce strategy and own all digital advertising.
• Implement a revitalized consumer loyalty program and manage email/SMS strategies.
• Review and approve daily creative for digital marketing materials.
• Monitor partner and competitor initiatives and present amplification concepts.
• Develop budgets to track expenses and performance.

Requirements

• Bachelor's degree required.
• At least 4 years of experience in digital marketing, particularly in web and consumer retail.
• Strong social media and digital marketing background.
• Experience in reporting and analytics.
• Oversight of agency buying experience in digital media.

Nice-to-haves

• Direct buying experience in digital media is a plus.
• Experience leading and building a team.

Benefits

• Competitive salary
• Health insurance
• 401k plan
• Paid time off
• Employee discounts