Bake More Pies - Tampa, FL
posted about 2 months ago
The Director of Digital Marketing / Demand Generation is a pivotal role responsible for managing performance-based marketing strategies to drive client campaign success. This position requires strategic oversight and collaborative execution of various marketing initiatives, including media buying, CRM email marketing, lead scoring and tracking, digital profiling, and conversion optimization. The Director will be instrumental in developing high-performing marketing campaigns that align with client objectives and maximize return on investment (ROI). In this role, the Director will lead and manage the performance-based marketing strategies, starting from the establishment of the digital marketing roadmap to making data-driven decisions and optimizations aimed at achieving client lead and ROI targets. The Director will create and manage cross-channel marketing campaigns, overseeing media buying strategies to ensure optimal ad placements and budget utilization. Additionally, the Director will conceive, manage, and evaluate lead generation campaign strategies that support sales and business development efforts, bringing fresh ideas to established campaigns and making recommendations to enhance user experience, nurture leads, and improve e-commerce performance. The Director will also analyze campaign performance data to provide insightful recommendations for continuous optimization, fostering trusting relationships with clients. Staying abreast of industry trends and emerging technologies is crucial for keeping the agency ahead of the curve. Collaboration with cross-functional teams and experts will be essential to align media strategies with overall business objectives and marketing initiatives.